subject: Social Media Contest Ideas - Social Media & SEO Tips powered by Majestic Social Media! [print this page] Social Media Contest Ideas - Social Media & SEO Tips powered by Majestic Social Media!
75% of the Internet Users are involved in Social Media in 2008 and there are 230 Million Internet Users in the United States. Two-thirds of the worlds Internet population visits a social network or blogging site and the sector now accounts for almost 10% of all internet time. The big question is, what makes a Social Media Campaign successful? How to even measure success? What does social media success mean?
The success of Social media is often measured by numbers. Followers, website traffic, Facebook friends, community members, blog subscribers, etc. Companies, such as starbucks or dunkin donats, have millions of followers on their social media profiles. Followers, Likes, Friends Is all of this important? Is there a correlation between number of followers and output, such as sales, feedback, website traffic? Or is it more the depth and strength of your relationships that will matter more than following the crowd or hoping for crowds of people to care about you. Is it more the quality that counts than the quantity. Is it more important to engage with the users/followers that are already there, the people who continue to return to your site, contribute regularly and bring in their friends to add to the discussion? There is a lot of noise on both sides, experts who believe focusing on getting more and more followers, and experts who focus more on the development of engaging tactics.
One thing is clear, social media tactics are more important than ever the way to communicate and engage with customers on social media platforms is most important! Here are some engaging contest ideas that we have found to be most successful!
Treasure Hunt
This contest model involves posing questions to a company's fan page and providing clues or answers on the website. To participate, Facebook users must look for the answer on the website and then answer the question with a comment to the status update or note. This contest model provides the additional benefit of driving traffic to a website.
Picture Tagging
In this contest model, a company can upload a photo album of their products to their Fan page. Then the company can ask fans to tag their name to a product to win that product. To maximize this contest model, a company can upload 1 picture every few days to encourage Fans to keep returning to your page. As an alternative, a company can ask fans to post a review or testimonial of their product in the photo comments.
Video Contests
A Video Contest can be conducted in many different ways! A video can aim to inviting users to create a new commercial for a new or existing product and then motivate users to upload it to their social media profiles, such as youtube. Also, a video can be used in a treasure hunt contest, where the answer to the posted question is in the video. If a company aims for their followers to get more information on the company or product, then this would be a good way to motivate users to watch the video.
User Generated content contest
A user generated content, aims to engage with users through their personal experiences. It aims to let users/customers talk about their experiences with the product or company. A company can ask whether the user/customer has experienced any improvement or health benefit with the product. The user can me motivated to share their stories with incentives, such as free products, a discount coupon, etc.
Photo related contest
More and more companies, use photo and logo contests. There are two main types of photo related contests: the picture tagging contest, as mentioned above, and a logo contest. With a logo contest, a company aims to motivate users to take a picture of themselves with either the logo or the product somewhere in the world (can be their backyard, another country, the beach, anything). Then these users are asked to post this picture to their facebook page, or even make this picture their profile picture. The advantage of this type of contest is obvious, the message gets spread out beyond the actual likes, and friends. This message reaches friends of friends, and friends of users who like the fanpage.
A product invention contest
Another way to engage with customers and online users is to conduct a product invention contest. Customers want to feel heard and understood, they appreciate if a company asks for their opinion. Giving the customers the opportunity to speak out their opinion and being a part of a product development process, can be motivation enough for online users to share their ideas, and creative thoughts. It is a good way for a company to create buzz.
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