subject: How To Come Up With A Converting Landing Page [print this page] How To Come Up With A Converting Landing Page
Driving traffic is only one part of the whole Internet marketing game; you should also know how to convert that traffic into sales/leads. Your landing page is what will turn a visitor into a buyer. Creating a high converting landing page is one of the most important steps you can take towards the success of your online business. In this article we will be taking a look at the three distinct methods you can use to ensure that your landing page will convert well.
The first thing you need to do is make sure that you are using good buttons on your landing page. Suppose that you want to sell "dog training" products so you put order links all over the place in your copy (this is fine). These links do not usually distract a reader from your main message.
A highlighted button, however, will show your prospects that they need to take action if they want to buy your product. You need to make sure that your button's size and color are good. Also the border needs to be prominent but decent. And finally, what's important is the wording that you use. All of this comes together to give you a button that gets response.
Because your headlines and sub headers are incredibly important it is vital that you ensure that they are well written and easy to read: make each of them a single, easy to understand thought. This means that you need to break up your headlines and subheaders so that each one makes sense and has an impact on your reader. A headline should not detract from or distract your reader from the flow of the rest of your page.
Always remember to focus on your visitor more than anything else. Your prospects want to have a conversation with you, not just hear about how great you are. Instead of using words like "we" or "us" use "you" and "your". This helps you build a relationship with the person reading your site and that is important because people are more likely to buy from someone who talks to them directly. Finally, don't overlook the effect that a small change can make to your conversion rate; sometimes something as simple as changing a headline can double your sales. This article has powerful landing page creation advice that will help you get a higher conversion that will lead to more profits for your business.
