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Liqueurs in Brazil to 2014
Liqueurs in Brazil to 2014

This databook provides key data and information on the Liqueurs in Brazil (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The liqueurs category was valued at BRL425.4m ($232m) in 2009, representing a CAGR of 3.5% since 2004.

*By the end of 2014, the liqueurs category will be worth BRL504.7m ($275.3m), with an expected CAGR of 3.5% between 2009 and 2014.

*The liqueurs market volume totaled 13.3 million liters in 2009, representing a CAGR of 4.2% since 2004.

*By the end of 2014, the liqueurs market will total 15.7 million liters, with an expected CAGR of 3.4% between 2009 and 2014.

*The liqueurs market was led by fruit liqueurs (representing 62% of the total value) followed by cream liqueurs, with a 29.6% share. Other liqueurs accounts for the remaining 8.4% share.

*Lucas Bols B.V. is the market leader with a 51.3% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary category level: liqueurs 2

Chapter 2 Definition 3

Chapter 3 Category Analysis: Liqueurs 9

Value analysis (Brazilian Real), 2004-09 9

Value analysis (Brazilian Real), 2009-14 10

Value analysis (US dollars), 2004-09 12

Value analysis (US dollars), 2009-14 12

Volume analysis, 2004-09 14

Volume analysis, 2009-14 15

Company and brand share analysis 17

Distribution analysis 20

Expenditure and consumption per capita 22

Chapter 4 Macroeconomic Profile 25

Macroeconomic Indicators 25

Chapter 5 Research Methodology 30

Methodology overview 30

Secondary research 31

Market modeling 32

Creating an initial data model 32

Revising the initial data model 32

Creating a final estimate 33

Creating demographic value splits 33

Primary research 33

Data finalization 34

Ongoing research 34

LIST OF FIGURES

Figure 1: Liqueurs, Brazil, value by segment (BRLm), 2004-14 11

Figure 2: Liqueurs, Brazil, category growth comparison, by value, 2004-14 13

Figure 3: Liqueurs, Brazil, volume by segment (liters, million), 2004-14 16

Figure 4: Liqueurs, Brazil, category growth comparison, by volume, 2004-14 16

Figure 5: Liqueurs, Brazil, company share by volume (%), 2008-09 18

Figure 6: Liqueurs, Brazil, distribution channels by volume (%), 2008-09 21

Figure 7: Annual data review process 31

LIST OF TABLES

Table 1: Liqueurs category definitions 3

Table 2: Liqueurs distribution channels 4

Table 3: Liqueurs, Brazil, value by segment (BRLm), 2004-09 9

Table 4: Liqueurs, Brazil, value forecast by segment (BRLm), 2009-14 10

Table 5: Liqueurs, Brazil, value by segment ($m), 2004-09 12

Table 6: Liqueurs, Brazil, value forecast by segment ($m), 2009-14 12

Table 7: Liqueurs, Brazil, volume by segment (liters, million), 2004-09 14

Table 8: Liqueurs, Brazil, volume forecast by segment (liters, million), 2009-14 15

Table 9: Liqueurs, Brazil, brand share by volume (%), 2008-09 17

Table 10: Liqueurs, Brazil, volume by brand (liters, million), 2008-09 17

Table 11: Liqueurs, Brazil, company share by volume (%), 2008-09 19

Table 12: Liqueurs, Brazil, volume by company (liters, million), 2008-09 19

Table 13: Liqueurs, Brazil, distribution channels by volume (%), 2008-09 20

Table 14: Liqueurs, Brazil, volume by distribution channel (liters, million), 2008-09 20

Table 15: Liqueurs, Brazil, expenditure per capita (BRL), 2004-09 22

Table 16: Liqueurs, Brazil, forecast expenditure per capita (BRL), 2009-14 22

Table 17: Liqueurs, Brazil, expenditure per capita ($), 2004-09 23

Table 18: Liqueurs, Brazil, forecast expenditure per capita ($), 2009-14 23

Table 19: Liqueurs, Brazil, consumption per capita (liters), 2004-09 24

Table 20: Liqueurs, Brazil, forecast consumption per capita (liters), 2009-14 24

Table 21: Brazil population, by age group, 2004-09 (millions) 25

Table 22: Brazil population forecast, by age group, 2009-14 (millions) 26

Table 23: Brazil population, by gender, 2004-09 (millions) 26

Table 24: Brazil population forecast, by gender, 2009-14 (millions) 27

Table 25: Brazil nominal GDP, 2004-09 (BRLbn, nominal prices) 27

Table 26: Brazil nominal GDP forecast, 2009-14 (BRLbn, nominal prices) 27

Table 27: Brazil real GDP, 2004-09 (BRLbn, 2000 prices) 28

Table 28: Brazil real GDP forecast, 2009-14 (BRLbn, 2000 prices) 28

Table 29: Brazil real GDP, 2004-09 ($bn, 2000 prices) 28

Table 30: Brazil real GDP forecast, 2009-14 ($bn, 2000 prices) 29

Table 31: Brazil consumer price index, 2004-09 (2000=100) 29

Table 32: Brazil consumer price index, 2009-14 (2000=100) 29

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