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Vodka in Belgium to 2014
Vodka in Belgium to 2014

This databook provides key data and information on the Vodka in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The vodka category was valued at 32.7m ($48m) in 2009, representing a CAGR of 3% since 2004.

*By the end of 2014, the vodka category will be worth 37.4m ($54.8m), with an expected CAGR of 2.7% between 2009 and 2014.

*The vodka market volume totaled 2.5 million liters in 2009, representing a CAGR of 2.5% since 2004.

*By the end of 2014, the vodka market will total 2.7 million liters, with an expected CAGR of 2.2% between 2009 and 2014.

*The vodka market was led by unflavored vodka (representing 62% of the total value), with flavored vodka accounting for the remaining 38% share.

*Pernod Ricard is the market leader with a 58.6% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary category level: vodka 2

Chapter 2 Definition 3

Chapter 3 Category Analysis: Vodka 9

Value analysis (Euro), 2004-09 9

Value analysis (Euro), 2009-14 10

Value analysis (US dollars), 2004-09 11

Value analysis (US dollars), 2009-14 11

Volume analysis, 2004-09 13

Volume analysis, 2009-14 14

Company and brand share analysis 16

Distribution analysis 19

Expenditure and consumption per capita 21

Chapter 4 Macroeconomic Profile 24

Macroeconomic Indicators 24

Chapter 5 Research Methodology 29

Methodology overview 29

Secondary research 30

Market modeling 31

Creating an initial data model 31

Revising the initial data model 31

Creating a final estimate 32

Creating demographic value splits 32

Primary research 32

Data finalization 33

Ongoing research 33

LIST OF FIGURES

Figure 1: Vodka, Belgium, value by segment (m), 2004-14 10

Figure 2: Vodka, Belgium, category growth comparison, by value, 2004-14 12

Figure 3: Vodka, Belgium, volume by segment (liters, million), 2004-14 14

Figure 4: Vodka, Belgium, category growth comparison, by volume, 2004-14 15

Figure 5: Vodka, Belgium, company share by volume (%), 2008-09 17

Figure 6: Vodka, Belgium, distribution channels by volume (%), 2008-09 20

Figure 7: Annual data review process 30

LIST OF TABLES

Table 1: Vodka category definitions 3

Table 2: Vodka distribution channels 4

Table 3: Vodka, Belgium, value by segment (m), 2004-09 9

Table 4: Vodka, Belgium, value forecast by segment (m), 2009-14 10

Table 5: Vodka, Belgium, value by segment ($m), 2004-09 11

Table 6: Vodka, Belgium, value forecast by segment ($m), 2009-14 11

Table 7: Vodka, Belgium, volume by segment (liters, million), 2004-09 13

Table 8: Vodka, Belgium, volume forecast by segment (liters, million), 2009-14 14

Table 9: Vodka, Belgium, brand share by volume (%), 2008-09 16

Table 10: Vodka, Belgium, volume by brand (liters, million), 2008-09 16

Table 11: Vodka, Belgium, company share by volume (%), 2008-09 18

Table 12: Vodka, Belgium, volume by company (liters, million), 2008-09 18

Table 13: Vodka, Belgium, distribution channels by volume (%), 2008-09 19

Table 14: Vodka, Belgium, volume by distribution channel (liters, million), 2008-09 19

Table 15: Vodka, Belgium, expenditure per capita (), 2004-09 21

Table 16: Vodka, Belgium, forecast expenditure per capita (), 2009-14 21

Table 17: Vodka, Belgium, expenditure per capita ($), 2004-09 22

Table 18: Vodka, Belgium, forecast expenditure per capita ($), 2009-14 22

Table 19: Vodka, Belgium, consumption per capita (liters), 2004-09 23

Table 20: Vodka, Belgium, forecast consumption per capita (liters), 2009-14 23

Table 21: Belgium population, by age group, 2004-09 (millions) 24

Table 22: Belgium population forecast, by age group, 2009-14 (millions) 25

Table 23: Belgium population, by gender, 2004-09 (millions) 25

Table 24: Belgium population forecast, by gender, 2009-14 (millions) 26

Table 25: Belgium nominal GDP, 2004-09 (bn, nominal prices) 26

Table 26: Belgium nominal GDP forecast, 2009-14 (bn, nominal prices) 26

Table 27: Belgium real GDP, 2004-09 (bn, 2000 prices) 27

Table 28: Belgium real GDP forecast, 2009-14 (bn, 2000 prices) 27

Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices) 27

Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices) 28

Table 31: Belgium consumer price index, 2004-09 (2000=100) 28

Table 32: Belgium consumer price index, 2009-14 (2000=100) 28

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