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Tequila & Mezcal in Belgium to 2014
Tequila & Mezcal in Belgium to 2014

This databook provides key data and information on the Tequila & Mezcal in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The tequila & mezcal category was valued at 17.7m ($26m) in 2009, representing a CAGR of 4.5% since 2004.

*By the end of 2014, the tequila & mezcal category will be worth 21.2m ($31.1m), with an expected CAGR of 3.7% between 2009 and 2014.

*The tequila & mezcal market volume totaled 0.6 million liters in 2009, representing a CAGR of 4.2% since 2004.

*By the end of 2014, the tequila & mezcal market will total 0.7 million liters, with an expected CAGR of 3.6% between 2009 and 2014.

*Diageo plc is the market leader with a 19.9% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary category level: tequila & mezcal 2

Chapter 2 Definition 3

Chapter 3 Category Analysis: Tequila & Mezcal 9

Value analysis (Euro), 2004-09 9

Value analysis (Euro), 2009-14 10

Value analysis (US dollars), 2004-09 11

Value analysis (US dollars), 2009-14 11

Volume analysis, 2004-09 12

Volume analysis, 2009-14 13

Company and brand share analysis 14

Distribution analysis 17

Expenditure and consumption per capita 19

Chapter 4 Macroeconomic Profile 22

Macroeconomic Indicators 22

Chapter 5 Research Methodology 27

Methodology overview 27

Secondary research 28

Market modeling 29

Creating an initial data model 29

Revising the initial data model 29

Creating a final estimate 30

Creating demographic value splits 30

Primary research 30

Data finalization 31

Ongoing research 31

LIST OF FIGURES

Figure 1: Tequila & mezcal, Belgium, value (m), 2004-14 10

Figure 2: Tequila & mezcal, Belgium, volume (liters, million), 2004-14 13

Figure 3: Tequila & mezcal, Belgium, company share by volume (%), 2008-09 15

Figure 4: Tequila & mezcal, Belgium, distribution channels by volume (%), 2008-09 18

Figure 5: Annual data review process 28

LIST OF TABLES

Table 1: Tequila & Mezcal category definitions 3

Table 2: Tequila & Mezcal distribution channels 4

Table 3: Tequila & mezcal, Belgium, value (m), 2004-09 9

Table 4: Tequila & mezcal, Belgium, value forecast (m), 2009-14 10

Table 5: Tequila & mezcal, Belgium, value ($m), 2004-09 11

Table 6: Tequila & mezcal, Belgium, value forecast ($m), 2009-14 11

Table 7: Tequila & mezcal, Belgium, volume (liters, million), 2004-09 12

Table 8: Tequila & mezcal, Belgium, volume forecast (liters, million), 2009-14 13

Table 9: Tequila & mezcal, Belgium, brand share by volume (%), 2008-09 14

Table 10: Tequila & mezcal, Belgium, volume by brand (liters, million), 2008-09 14

Table 11: Tequila & mezcal, Belgium, company share by volume (%), 2008-09 16

Table 12: Tequila & mezcal, Belgium, volume by company (liters, million), 2008-09 16

Table 13: Tequila & mezcal, Belgium, distribution channels by volume (%), 2008-09 17

Table 14: Tequila & mezcal, Belgium, volume by distribution channel (liters, million), 2008-09 17

Table 15: Tequila & mezcal, Belgium, expenditure per capita (), 2004-09 19

Table 16: Tequila & mezcal, Belgium, forecast expenditure per capita (), 2009-14 19

Table 17: Tequila & mezcal, Belgium, expenditure per capita ($), 2004-09 20

Table 18: Tequila & mezcal, Belgium, forecast expenditure per capita ($), 2009-14 20

Table 19: Tequila & mezcal, Belgium, consumption per capita (liters), 2004-09 21

Table 20: Tequila & mezcal, Belgium, forecast consumption per capita (liters), 2009-14 21

Table 21: Belgium population, by age group, 2004-09 (millions) 22

Table 22: Belgium population forecast, by age group, 2009-14 (millions) 23

Table 23: Belgium population, by gender, 2004-09 (millions) 23

Table 24: Belgium population forecast, by gender, 2009-14 (millions) 24

Table 25: Belgium nominal GDP, 2004-09 (bn, nominal prices) 24

Table 26: Belgium nominal GDP forecast, 2009-14 (bn, nominal prices) 24

Table 27: Belgium real GDP, 2004-09 (bn, 2000 prices) 25

Table 28: Belgium real GDP forecast, 2009-14 (bn, 2000 prices) 25

Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices) 25

Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices) 26

Table 31: Belgium consumer price index, 2004-09 (2000=100) 26

Table 32: Belgium consumer price index, 2009-14 (2000=100) 26

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