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Whiskey (Whisky) in Belgium to 2014
Whiskey (Whisky) in Belgium to 2014

This databook provides key data and information on the Whiskey (Whisky) in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The whisk(e)y category was valued at 179m ($262.1m) in 2009, representing a CAGR of 1.8% since 2004.

*By the end of 2014, the whisk(e)y category will be worth 183.5m ($268.8m), with an expected CAGR of 0.5% between 2009 and 2014.

*The whisk(e)y market volume totaled 8.3 million liters in 2009, representing a CAGR of 1.2% since 2004.

*By the end of 2014, the whisk(e)y market will total 8.3 million liters, with an expected negative CAGR of 0.1% between 2009 and 2014.

*The whisk(e)y market was led by Scotch whisky (representing 48.9% of the total value) followed by other whisk(e)y and American whiskey, with a 40.6% and 4% market share, respectively. Canadian whiskey and Irish whiskey constitute the remaining segments with a 3.8% and 2.7% market share, respectively.

*Diageo plc is the market leader with a 36.2% share of the market.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary category level: whisk(e)y 2

Chapter 2 Definition 3

Chapter 3 Category Analysis: Whisk(e)y 9

Value analysis (Euro), 2004-09 9

Value analysis (Euro), 2009-14 10

Value analysis (US dollars), 2004-09 12

Value analysis (US dollars), 2009-14 13

Volume analysis, 2004-09 15

Volume analysis, 2009-14 16

Company and brand share analysis 18

Distribution analysis 22

Expenditure and consumption per capita 24

Chapter 4 Macroeconomic Profile 28

Macroeconomic Indicators 28

Chapter 5 Research Methodology 33

Methodology overview 33

Secondary research 34

Market modeling 35

Creating an initial data model 35

Revising the initial data model 35

Creating a final estimate 36

Creating demographic value splits 36

Primary research 36

Data finalization 37

Ongoing research 37

LIST OF FIGURES

Figure 1: Whisk(e)y, Belgium, value by segment (m), 2004-14 11

Figure 2: Whisk(e)y, Belgium, category growth comparison, by value, 2004-14 14

Figure 3: Whisk(e)y, Belgium, volume by segment (liters, million), 2004-14 17

Figure 4: Whisk(e)y, Belgium, category growth comparison, by volume, 2004-14 17

Figure 5: Whisk(e)y, Belgium, company share by volume (%), 2008-09 20

Figure 6: Whisk(e)y, Belgium, distribution channels by volume (%), 2008-09 23

Figure 7: Annual data review process 34

LIST OF TABLES

Table 1: Whisk(e)y category definitions 3

Table 2: Whisk(e)y distribution channels 4

Table 3: Whisk(e)y, Belgium, value by segment (m), 2004-09 9

Table 4: Whisk(e)y, Belgium, value forecast by segment (m), 2009-14 10

Table 5: Whisk(e)y, Belgium, value by segment ($m), 2004-09 12

Table 6: Whisk(e)y, Belgium, value forecast by segment ($m), 2009-14 13

Table 7: Whisk(e)y, Belgium, volume by segment (liters, million), 2004-09 15

Table 8: Whisk(e)y, Belgium, volume forecast by segment (liters, million), 2009-14 16

Table 9: Whisk(e)y, Belgium, brand share by volume (%), 2008-09 18

Table 10: Whisk(e)y, Belgium, volume by brand (liters, million), 2008-09 19

Table 11: Whisk(e)y, Belgium, company share by volume (%), 2008-09 21

Table 12: Whisk(e)y, Belgium, volume by company (liters, million), 2008-09 21

Table 13: Whisk(e)y, Belgium, distribution channels by volume (%), 2008-09 22

Table 14: Whisk(e)y, Belgium, volume by distribution channel (liters, million), 2008-09 22

Table 15: Whisk(e)y, Belgium, expenditure per capita (), 2004-09 24

Table 16: Whisk(e)y, Belgium, forecast expenditure per capita (), 2009-14 25

Table 17: Whisk(e)y, Belgium, expenditure per capita ($), 2004-09 25

Table 18: Whisk(e)y, Belgium, forecast expenditure per capita ($), 2009-14 26

Table 19: Whisk(e)y, Belgium, consumption per capita (liters), 2004-09 26

Table 20: Whisk(e)y, Belgium, forecast consumption per capita (liters), 2009-14 27

Table 21: Belgium population, by age group, 2004-09 (millions) 28

Table 22: Belgium population forecast, by age group, 2009-14 (millions) 29

Table 23: Belgium population, by gender, 2004-09 (millions) 29

Table 24: Belgium population forecast, by gender, 2009-14 (millions) 30

Table 25: Belgium nominal GDP, 2004-09 (bn, nominal prices) 30

Table 26: Belgium nominal GDP forecast, 2009-14 (bn, nominal prices) 30

Table 27: Belgium real GDP, 2004-09 (bn, 2000 prices) 31

Table 28: Belgium real GDP forecast, 2009-14 (bn, 2000 prices) 31

Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices) 31

Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices) 32

Table 31: Belgium consumer price index, 2004-09 (2000=100) 32

Table 32: Belgium consumer price index, 2009-14 (2000=100) 32

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