subject: How to Grow Dollar Store Sales [print this page] How to Grow Dollar Store Sales How to Grow Dollar Store Sales
Dollar stores have grown to become the favorite shopping outlets for many households. What a change from the times when they were considered the places of last resort for many households which were looking for cheap but durable items. These businesses have flourished because they offer a variety of items customers may not find in their local stores at such affordable prices. If you own a dollar store you perhaps realize just how important it is to have strategies you want to implement to boost dollar store sales for your business. The following strategies can help to grow your store sales and profits. Be sure to add your own ideas to the list.
First, you should make sure to mark the up price for items you purchased for special low wholesale prices. Adding this little extra margin will help offset the tight margins many of the core consumable items offer to your dollar store business. It is likewise advisable to look for higher margin options where items sell well below one dollar. Turn around and sell these at multiples for one dollar. For example; two for one dollar or three for one dollar items can offer you higher profit margins. Best of all your customers will quickly buy them if they popular items which have been properly priced.
Secondly, good merchandise arrangement is an absolute key to add more dollar store sales for your business. Customers want to access goods quickly. If they can find all related items in the same section of your store then you are likely to see add on sales as shoppers see all of the related items come together for purchase in a single trip. The opportunity to merchandise this way exists all over your store. One simple example is same-design kitchen towels, washcloths, oven mitts and hot pads. Shoppers will show their loyalty and approval when they return to your store alone or with colleagues for more such purchases.
Thirdly, ensure that you put clear labels and signs on the shelves which will guide customers to find what they want. This means you should take note of the eye-level height of your customers. Then place the signs and labels at the right height to be easily seen.
Fourth, do not compromise on the quality of merchandise. Cheap does not mean inferior. If you can get good merchandise and sell those items at reasonable prices then people will find your store attractive. You can capitalize on this aspect of your business to promote dollar store sales when everyone around you goes for cheap inferior items.
Finally, promote your store through marketing and advertising. Customers may not instantly be attracted to your store unless you tell them what you have in store for them. Here, honesty matters.
