subject: Focus Dollar Store Sales Growth on Meeting Daily Needs [print this page] Focus Dollar Store Sales Growth on Meeting Daily Needs
There are many different ways to boost dollar store sales for your business. Each has its unique place in your overall plan for success. Whether it is adding new shoppers through advertising and promotion, or holding exciting events, or even offering discounts to local charities in return for publicity, each initiative will help you meet your overall goal of success. One often overlooked strategy is to focus on becoming the preferred provider of products which meet basic needs for your customers.
While the profit margin on most of these products is tight, building volume and managing total inventory to maximize inventory turns creates a situation where your dollar store sales will grow, and profits just might soon follow. For more on this topic, read on as I present focus store sales growth on meeting daily needs.
When following this strategy your store will be providing many of the items to meet the daily needs of shoppers and their families. This is an important area for sales growth. After all, these products are usually being consumed in a short period of time. Then surely you will see these shoppers back in your store frequently to purchase more of these consumables.
Every time these customers return to your dollar store business they are likely to see other items they need and want. Of course that means even more products will be added to their shopping cart. To you this means one more step down the path toward success with dollar stores.
Your challenge is to make sure each of these items is of good quality, even if the wholesale price is a little higher. After all, these items are the ones bringing these shoppers back to your store more frequently. You will also be responsible to insure these products are always in-stock and waiting when your regular shoppers return. You must manage the inventory levels and replenishment process well to maximize your profits, as these products generally offer you a very tight margin.
One thing is for certain; the word will get out that your store always has the core consumables shoppers in your area need on a regular basis. More and more shoppers will come to your store to see exactly what items you offer. If the selection is right, the products are of high quality, and you offer competitive pricing, they will come back again and again and your dollar store sales will grow. The great news for you is these return trips will be much more frequent than those trips made by shoppers looking for general merchandise. Frequent return trips by regular customers will be critical to your success with dollar stores.
