subject: Tested Methods For Google AdWord Ads [print this page] Tested Methods For Google AdWord Ads Tested Methods For Google AdWord Ads
Adwords ads that convert well can be easily done if you take the time to study classified ad writing as well as some copywriting. The limited space requirements with PPC ads, and Adwords, forces you to really pay attention to the words you choose to express yourself with. There's always room for improvement, and you can do that after you read the following tips for writing Adwords ads that have greater power and impact.
Always write your ad keeping the main benefits of the product in mind. One important item to note: you always want to use benefits in your advertising and marketing, but there are some exceptions where a mix is best. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit. People respond much better when they see what is in it for them - the benefit. Or you always conduct a test, and write an ad that explains the software language your great software was written in - we'll bet you don't get one single click, try it. They click on it because they see that the product/service could benefit them in some way. We doubt all your benefits will resonate with your market, but we do believe one or two will.
Of course, you will want to test your ads, always, and you can find the benefit that converts the best in your ads. Your best first approach with writing AdWords ads is to talk about one great benefit of whatever you're selling. Every product has some kind of major benefit, which means even yours will have one too. It's your job as a copywriter to identify these benefits and highlight it in the ad you're writing. This happens to be your product's biggest benefit and when someone sees your ad, they should be able to see it instantly. They shouldn't have to struggle to understand what problem your product is solving or what it can do it for them. Try to have your keyword/benefit in the headline of your ad so that when someone glances at your ad, it should be able to grab their attention.
Always avoid cute abbreviations in PPC ads; they are "not" text message ads. Unprofessional looking ads are a big turn-off with people because they won't take you seriously. So that also means there are no truly dumb mistakes like with spelling, grammar, or anything else that should never happen. While these considerations may not seem important to you, they will in time if you have them in your ads. For example, if you don't capitalize the first letter of all the words in your ad title, then it won't be able to stand out from the other ads. Same goes for spelling, and if you make mistakes with that, then your conversion rate will really drop. There are many other things you can do to boost your AdWords ads conversion rates.
