subject: Keeping Your Customers Happy During the Busiest Shopping Time of the Year [print this page] Keeping Your Customers Happy During the Busiest Shopping Time of the Year
Stores are packed with consumers set on finding the best deal for the items they want the most. Tensions are often high during this time of year even if it is the season for giving. The fact is it can be very frustrating trying to get in and out of stores, getting and staying in a line to get to a cash register, and finding someone to help you find the items you are looking for. Many individuals dread the shopping part of the holidays because so many stores just do not seem prepared for the sheer masses of people that end up patronizing them. In many cases by the time shoppers and store employees get home at the end of the day they don't feel very much like they're in the holiday spirit. Being overwhelmed by the shopping experience can take the fun right out of the season which is what none of us really wants. This year you can help shoppers stay in the spirit by making a true commitment to keeping your customers happy even during the busiest shopping time of the year.
One thing that you want to do to ensure the happiness of your customers is make sure that you have enough employees working at all times. Many business owners worry about paying the extra wages but they don't realize that if they lose customers that are taken care of well enough they are losing money too. Having a sufficient number of employees working is like making an investment in your business. More help for customers, more customers in the store, and the more money in your pocket at the end of the season, even after paying the extra wages to your employees. Plus you are helping your workers earn extra money for the holiday season as well so there is an added bonus that you can feel good about.
Another thing that can be very frustrating to consumers is looking for sale items and having them be out of stock. It is important that if you advertise a particular item for a great price that you have that item in stock when customers come to your store to purchase them. You may not want to have extras of the item after the holidays but most likely you do not want to lose customers even more. Be sure to stock up so customers will be happy and keep coming back to your store.
Finally, if you really want to make your customers happy during the holiday season you should make your store as comfortable to shop in as possible. Keep the temperature comfortable, clear things out of the isle that block the path, and most importantly set up lines that make sense. Customers want to enter a store and be able to ease through it while they shop rather than complete an obstacle course. If you set out to make your store comfortable and well staffed you can be sure that you will have a great holiday shopping season and your profits will attest to it.
Matt Hosty is a successful webmaster and owner of popular and comprehensive Corporate Gift Basket web site. For more article and resource on Healing Gift Basket visit this Gift Basket for Spa site.
