subject: Inspirational Internet Business Leaders Part 1 [print this page] Inspirational Internet Business Leaders Part 1
Many of us might begin the journey of online business with the very same mindset, to make money and gain financial freedom. Well, quite frankly, who doesn't want that? Anyone? Do you honestly know anyone who doesn't want to have a stout bank account with six or seven zeros at the end of the balance, and to live freely without the stress of bills and debt hanging over their heads? We don't know a single one. So if so many want this in their lives, why is it that more people don't have it? Simply put, they do not inspire others.
Inspiring others and leading the masses begins not with what you do, or sell, or make. It begins with what you believe and who you are. Individuals who inspire others have the ability to convey their own thoughts, opinions, and core values very well to other individuals who share the same beliefs. If you were starting up your own online business and you were given an advertising budget of $50,000, what would be the foundation of your advertising campaign? What would your radio, tv, or billboards say about your company and brand? Will you try to focus on the product, or try to focus on inspiring others? I think a better question would be, what will your advertising say about YOU and your ability to lead the way.
Inspirational business leaders drive people, not profits. Think about when you get up for work. If the first thought in your head is, "How am I going to get out of doing any work today?" or "Man, I don't want to go in there today, I just can't take it anymore," you are not an inspired individual. So now the question would be, what will it take to motivate and inspire you, not just today, but every day of your life? Maybe you don't have a motivational boss at work, or there really isn't anyone around you in your day to day life that inspires you to do more and to do better. Now, if there was, what would that person be like?
The whole point is, the motivating, inspirational, driving, thundering factor in your life needs to be YOU. Forget about the business of the product and focus in on the business of the people you are trying to reach! Think of a big corporation or company that you like to buy products from. Go to their website and look for a link that takes you to the company's mission statement, or their vision. More than likely, it will be under the ABOUT US tab. If the company is a good one and they are pretty successful, chances are there's a focused, direct mission behind that company and it is consistent with the client base they make products for.
So what is your focus and client base, and are you working on inspiring them? Convey who you are and why you're doing this, the rest of your business model will fall neatly into place.
