subject: Show related products when customers buy from your ecommerce website [print this page] Show related products when customers buy from your ecommerce website
There's a feature that more ecommerce software providers are incorporating onto their platform to give your online shop a monetary boost related products.' The idea is to present your customers with more choice just before the transaction takes place, in a bid to increase custom. In a saturated market where there are more ecommerce websites than ever, it's important to strike whilst the iron's hot.
We can look to the retail giants such as eBay and Amazon for inspiration on using the related products feature. When we shop and add items to our online shopping basket, a box will appear at the bottom of the screen containing similar products of relevant interest. Of course, we are not obliged to purchase something we don't want but it operates as an up-selling tool to increase the value of orders.
Applying this method to your own online shop will increase its lucrative potential, should you want to further yourecommerce business.In a virtual shopping environment, you need to employ different techniques to help your customers find what they're looking for. A related products' feature can do this all whilst making you a bigger profit in the process. It's about thinking of (moral) ways to increase customer spending levels and maximising the resources available to you as an online shop merchant.
To provide a case in point of how related products' works within an ecommerce website, consider MP3 players for instance. You will be selling the player itself and alongside it any related items that are likely to be of customer interest. Therefore, headphones, MP3 sleeves and a newer model than the one currently selected by the customer for example are all related products.
It's up to you when to activate the related products setting but it's usually straight after an item has been searched for and clicked on, or once the customer lands on the buying page. The latter is a fairly popular option as you know customers are already intending to purchase something from your online shop. If you can offer them additional items to go with the desired product, you're likely to generate more sales at no extra hassle to yourself.
The best thing would be to source out an ecommerce software solution that has therelated products' feature as part of the package. You don't want to look over the many advantages of this tool that can encourage higher spending levels, if used to its full capacity. Your ecommerce customer support service should be able to answer questions or solve any issues concerning this feature, or go directly to the ecommerce software provider to see what they can do to help make your online shop a success.
