subject: Try the New Way of Advertising: Local Search Engine Marketing [print this page] Try the New Way of Advertising: Local Search Engine Marketing
Any type of business that is trying to attract new patrons will always be looking for new ways of advertising. With the high tech world of today, this can mean trying new methods instead of being stuck in the rut the old-fashioned way. A lot of firms have discovered that local search marketing is the way to generate new customers and boost their profit rates. A few of the new marketing methods are outlined below.
Paid local advertising is one way in which these enterprises are trying to drum up new business. A potential customer in the general locale will look for a product or service that is directly related to the company and this is found through Google, Yahoo You Tube or any of the other major search engines. This has been found to work with great success, and the company only has to pay an advertising fee if the user actually clicks on the advertisement. This is known as pay per click (PPC) advertising. There is no wasted time or money spent in the local media outlets, such as newspaper, television or radio marketing to millions of people who have no interest in this particular product or service. The ads are targeted to a specific market segment which has already expressed some kind of interest in this area. The business can then try and sell their products or services to the customer.
Another method that is currently popular among the new wave of entrepreneurs is using the Internet to reach local customers through the process of search engine optimization (SEO). In this way, a website is set up to allow specific keywords and phrases to be found when users are looking for these particular ideas. Although this method of local search marketing is very similar to pay per click, the prospects essentially find the website on their own and there are no advertising fees involved. The drawback here is the effort it takes to get the website optimized and the time for it take effect. This method can be effectively achieved by individuals who are somewhat internet savvy or they can also hire a company offering affordable SEO packages to achieve this effect. However, it may take nine to twelve months for this strategy to work.
One final method involves placing classified ads on sites that receive a decent amount of traffic. Some companies are using the social networking sites such as Twitter and Facebook to find new customers. And these are just two of the ways in which the Internet has allowed new marketers to open their own profitable business.
