subject: International franchise Business opportunities [print this page] International franchise Business opportunities
Franchise opportunities are becoming increasingly popular, offering the chance to build your own business based on a proven business model. A franchise offers security, with training and support provided, giving the best possible chance to become successful. As a company enjoys success in the United Kingdom, it is a natural progression to offering international franchise opportunities.
Comprehensive research is required before a company will take this step, analysing the target market for potential customers. The destination for your franchise will have an existing demand for your merchandise or services, dictating the number of units that you will be able to support. The investment required should also be taken into account along with the likely return on investment.
When selecting the most viable markets for international growth, the language and culture will be a huge consideration. The legal system may be vastly different, which could mean important issues to be dealt with, or leave you vulnerable to falling foul of the relevant legislation in another country. A country where the local heritage is similar to home will also create a similarity in the demand for your merchandise and services. Here at Cash Generator, thorough research has shown that our products and services are likely to be viable in Europe, mostly Holland, Spain, France and Germany, than other areas of the world.
There are certain criteria which are essential for any potential franchisee when considering an international franchise opportunity. One of the crucial aspects is experience of commercial success, proving your ability to build upon a proven business model, creating a profitable business. An existing knowledge of the target market in your country is essential in order to know where your units will be best situated. Considerable financial resources will also be necessary for a Master Franchisee licence, which will give you the freedom to sub franchise using the existing model. In exchange for royalty payments, you will be expected to meet agreed financial and development targets, to ensure continued growth.
Purchasing a retail franchise will usually offer the security of a well known and respected brand. There are many recognised brands already in existence that have grown to become globally recognised. A franchisee of a familiar brand will follow a set of rules created by the franchisor, which will guarantee the same success as other franchisees. As a result of following the existing business model, a franchisee is more likely to be successful within the initial five year period, as opposed to a non franchise business which is more likely to fail in the first five year period.
International franchise opportunities offer an alternative lifestyle, experience of different cultures and way of life. Adapting your merchandise and services to meet the demands of the consumer in another country may take time, but a franchisor will have undertaken extensive research prior to expansion, enabling you to benefit from their experience. A franchise business will allow you to expand whilst continuing to enjoy the established success in the United Kingdom, moving to international shores and a whole new market.
