subject: Benefits That the Consumers Get From Local Search Marketing [print this page] Benefits That the Consumers Get From Local Search Marketing
When people talk about local search marketing, they usually focus on how it will benefit the business owner at the end of the day. While this is normal, I think it's a little bit refreshing if we talk about the benefits that consumers get because of local search marketing.
Listed below are a few benefits that the consumers can get.
Ease in looking for information - Users doesn't need to take a look at the yellow pages anymore when they're looking for information about a shop or a product. With almost all of the businesses subscribed with local search results today, all the user needs is to have is a computer and internet access and they're good to go. And with the search engines capable of filtering information to provide local results, you don't have to worry about filtering the information you've received. It's like information being served in a silver platter.
Lists more information than yellow pages - While yellow pages only list the name, address and a few contact numbers of a business establishment, local search results provide more information to the user. The geo tagging service in particular is a very helpful add-on because it provides users exact directions to where the business is located. Done are the days when you get lost because now you get a visual map of where the shop is located.
Features a lot of articles that will help you decide on whether or not you should buy the stuff that you have your eye on - This for me is the best benefit that we get from local search marketing because of one reason. This is because it allows you to get a better picture about the product you want to buy. They give you the exact specs, the pros and some of the cons (though this could only be verified if you read other articles as well). It eliminates the whole concept of buying something simply because someone famous endorsed it which makes consumers more intelligent.
See, local search marketing has made a big impact to how consumers tick. With that in mind, it makes me wonder how marketing will change the consumers in the future.
