subject: How to Make a Free Web Store Perform [print this page] How to Make a Free Web Store Perform How to Make a Free Web Store Perform
One of the biggest misconceptions about online selling is that using a free webstore would mean certain failure. There are many companies today that offer stand-alone free web store templates or those that are pre-packaged with a more comprehensive ecommerce solution. Whatever the case maybe, it would be quite unfair to assume that free web store platforms don't perform as well as their custom-made counterparts.
On the contrary, free web store templates may even be better performers than their opposite. Just look at it this way, if you will be getting your template customized, you will need to work with a designer and a developer with previous experience in online retail or at least with the niche closest to yours. The more experience these contractors have and the better their portfolio, the more costly it would be to work with them.
Free web store templates, on the other hand, are created by professionals who have had a more extensive experience in the field of online retails. As such, they are already aware of the needs of the end-consumer. They also employ best practices in for both design and implementation.
With that, it is imperative that you trust in your site and you spend time and energy to deliver the right kind of traffic to it. So, that's another tip to help you increase performance of your web store. You will need to optimize even as you build store. SEO or search engine optimization is a process of making changes to the website to integrate keywords in the content and the code. It also entails creating relevant links to your site from other places , each link acts as a vote that increases your exposure to a targeted audience and improves your ranking sin search engines like Google, Yahoo and Bing.
You should also spend some time working on the branding and marketing aspect of your online store. Choose the right products to display online (dropshippers would be a good option if you want to start operating your store earlier.
Most of what you'll get in your free web store are just the very basic components of what good eCommerce stores should be. As you go along the way of branding your site and building a solid reputation for it, it's important to make some minor tweaks to the free web store to customize as your own. For instance, you can use your own professionally designed logo, change the color scheme, arrange your categories and upload new content.
It would also fare you well to focus on creating engaging content which will bring in visitors and have them stay longer in your website. Free web stores can and will perform if given the right care. It will take time and a lot of effort, maybe even money if you want to expand your functionalities.
