subject: Every Product Needs a Unique Selling Position - The Best Way to Create Yours [print this page] Every Product Needs a Unique Selling Position - The Best Way to Create Yours
The ability to create an original brand is essential if you want to expand your business. When you look at the many products being marketed online, though, how many of them really seem different or original? If you want to beat the competition at its own game, you need to create a unique selling point for your product. If you want your potential customers to believe your product is one that's worth buying, this is the way to do it. When you have a genuine USP, you'll find that people will recommend your product to one another and do a lot of your marketing for you.Save Your Grace - The USP for your product shows everyone that you're offering something of real value, and separates you from the many scammers out there. You want to differentiate yourself from low quality and dishonest businesses, and your USP helps you do this. Not all of your competitors are ethical businesses, as some are simply scam artists who are trying to make a quick buck from the public. With a USP, the benefits of your product will be obvious and your reputation will grow. Offer a Strong Guarantee - A guarantee that promises a refund with no questions asked can be a USP in itself. Your prospects have to see evidence that you really believe in your product and stand behind it. Show your confidence in the product and let them know that they can be rest assured about being satisfied with their purchase. You can check out your competition and see what kind of guarantees they offer on their products, and double the amount of time on it. This is a good basis for a USP and also a way for you to show people how much you believe in what you're selling.Customer Feedback Goldmine: The feedback you get from your customers is worth its weight in gold--really, truly. Go through all of the feedback given to you by your customers so that you can understand your product from an outside point of view. It doesn't take much to do this, but the end result can be worthy. Lots of times your customers will be able to point out things to you about your products that you couldn't see for yourself. Using customer feedback like this is one of the best ways to find your product's USP and take your product to the next level. In summation, this article clearly illustrates just why it is important to make your own USP if you want to get ahead of the competition. If you're not able to convince a buyer to purchase your stuff, someone else will. This is why it's really important that you identify your product's USP as soon as possible if you haven't done it yet. If you have just begun your business, you're in a superior position because the target market won't already have formed opinions about you and that means that it is easier for you to create your USP and position yourself within the market.
