subject: Some Thoughts About Logo Creative Brief [print this page] Some Thoughts About Logo Creative Brief Some Thoughts About Logo Creative Brief
Thelogo creative brief is a suite of questions that the web designer asks the customer. The questions asked pertain to the background of the company or brand. The logo creative brief also seeks to answer questions related to the customers's design preferences. It targets to establish a persona for the brand, on the basis of which, the logo can then be designed.
Getting the best creative logos right is about 80% of the work done. It sets the tone for the tangibles : the shapes, the typeface, the colors, which come together to create the creative logo.
The time you spend filling in a detailedlogo creative brief, now, will save thousand times that amount and a lot more money later. If you can't articulate it about your creative logo, how you expect a designer to create it?
A Logo is a graphical element. Generally, a logo's design is for instantly perception. The logo is one aspect of a company's brand, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logo are also used to identify organizations and other non-commercial entities.
Although history shows that almost all eventually change their logos; and probably not because they were bad briefs.
Here are some examples:
01. Ford Creative Logo brief
02. Mercedes Creative Logobrief
03. Pepsi Creative Logobrief
04. FireFox Creative Logobrief
05. MasterCard Creative Logobrief
06. Volkswagen Creative Logobrief
07. Microsoft Creative Logobrief
08. Kodak Creative Logobrief
09. Google Creative Logobrief
10. Canon Creative Logobrief
11. IBM Creative Logobrief
12. Nike Creative Logobrief
13. BMW Creative Logo
14. Xerox Creative Logo
15. Shell Creative Logo
16. Apple Creative Logo
Wiki:Due to the design, the color, the shape, and eventually additional elements of the logotype, each one can easily be differentiated from other logotypes. For example, a box ofKellogg's cereals will be easily recognized in a supermarket's shelf from a certain distance, due to its unique typography and distinctive red coloring. The same will be true when one is at the airport looking for the booth of theHertz Rent-A-Carcompany.
Enjoy! And always try to describe clearly thelogo creative brief!
