subject: Professional Logo Design Services [print this page] Professional Logo Design Services Professional Logo Design Services
Before we get into the importance of hiring a company for professional logo design services, it would be best to understand first the significance of a logo to a business. A logo is simply a graphic or an emblem used by corporations, organization and some prominent individuals to represent their professional or personal brand.
There are two main types of logos. The first is a graphical representation or an ideogram, which is like an icon that represents the brand. Whether or not it goes with the name of the brand, the graphic can usually stand alone. Examples of companies that have these are mostly those in the automobile industry. The emblem of Honda, Toyota, Peugeot, Mercedes Benz are all easily recognizable by themselves. The Apple logo is also one ideogram logo that can stand by itself.
Then, there's the logotype. These are stylized letters that form the name or the initials of the company. IBM, Coca-Cola and McDonald's are some good examples of logos that use the logotype to represent their brand. These were more popular during the period where the only form of printing available was typesetting.
Some forms of logos have begun to surface as early as the 18th and 19th centuries. It can trace its history back to days when the coat of arms represented family brands. With the industrial revolution, the use of these marked brands became even more evident.
But the actual use of professional logo design services came about in the 1950s. Some brand we know today have established their logos as far back as then. For instance, the Chase Bank was designed by Chermayeff & Geismar, now known as the pioneers of Modernist graphic design in the US.
Today, professional logo design services have carved their own niche in the world of graphic design. It is a difficult art to perfect as a logo needs to be timeless and should transcend cultural and language barriers. It is because of the latter that ideograms are more often used than logotypes today.
The logo design industry has evolved much since it's more concrete beginnings during the Modernist movement of the 1950's. More company owners and merchants have realized the value of logos and are more open to hiring firms that provide professional logo design services.
There are certain benefits to hiring a professional. Aside from creating a timeless piece that would not need to be replaced anytime soon (which should be the target anyway as the goal is for global recognition), professional logo design services can also provide you with the same logo in different sizes and fit for different forms of media. This is important for scalability, your logo is not just something that goes on your website but is actually printed, displayed in TV screens and distributed in a number of ways.
It would be advisable for a company -not matter how big or small - to start in the right direction and hire providers of professional logo design services right from the beginning.
