The Canadian market for gastrointestinal endoscopic devices is the largest component of the market for endoscopic devices. The gastrointestinal endoscopic market includes GI endoscopes, ERCP devices, hemostasis devices, stents, dilation balloons, capsule endoscopy and tissue acquisition devices. In 2008, average selling prices increased steadily due to an increased use of high definition technology. The fastest growing segment for this market will be the capsule endoscopy market, which is expected to see tremendous growth over the forecast period.
TABLE OF CONTENTS
TABLE OF CONTENTS .I
LIST OF FIGURES.IV
LIST OF CHARTS..VI
EXECUTIVE SUMMARY 8
1.1MARKET ANALYSIS AND FORECAST.. 8
1.2MARKET BY SEGMENT.. 9
1.3 TREND ANALYSIS . 10
1.4 GI ENDOSCOPY .. 11
1.5 UROLOGY.. 12
1.6 GYNECOLOGY. 13
1.7 BRONCHOSCOPY 14
1.8 ENT . 15
1.9 LAPAROSCOPY 16
1.10 VIDEO, HIGH-TECH AND INTEGRATED OR 17
1.11 ENERGY .. 18
1.12 LEADING COMPETITORS . 19
RESEARCH METHODOLOGY 20
2.1 RESEARCH SCOPE . 20
2.2 IDATA'S 9-STEP METHODOLOGY . 20
Step 1: Project Initiation & Team Selection 21
Step 2: Prepare Data Systems and Perform Secondary Research 22
Step 3: Preparation for Interviews & Questionnaire Design . 23
Step 4: Performing Primary Research 24
Step 5: Research Analysis: Establishing Baseline Estimates . 26
Step 6: Market Forecast and Analysis 26
Step 7: Identify Strategic Opportunities 28
Table of Contents
ii
Step 8: Final Review and Market Release 29
Step 9: Customer Feedback and Market Monitoring.. 30
GI ENDOSCOPY.. 32
3.1 INTRODUCTION .. 32
3.2MARKET DRIVERS AND LIMITERS 33
3.2.1 Market Drivers 33
3.2.1.1 New Technological Developments.33
3.2.1.2 Aging Population 33
3.2.1.3 Price Increases 33
3.2.2 Market Limiters.. 33
3.2.2.1 Small Market Size ..33
3.2.2.2 Socialized Healthcare System..33
3.2.2.3 Unproven Technology..34
3.2.2.4 Reimbursement Issues..34
3.2.2.5 Increasing Competition ..34
3.3 ENDOSCOPES 35
3.3.1 Colonoscopes .. 35
3.3.1.1 Procedure Numbers ..35
3.3.1.2 Market Analysis and Forecast .37
3.3.2 Gastroscopes 39
3.4 CAPITAL EQUIPMENT.. 41
3.4.1 Light Sources .. 41
3.4.2 Processors. 43
3.5 CAPSULE ENDOSCOPY 45
3.5.1 Small Bowel Camera Capsules.. 45
3.5.2 Esophagus and Colon Camera Capsules.. 47
3.5.3 Workstations 49
3.5.4 Data Recorders .. 50
3.6 SMALL BOWEL SCOPES.. 51
3.6.1 Enteroscopes 51
3.6.2 Duodenoscopes .. 53
3.7 ULTRASOUND ENDOSCOPES 55
3.7.1.1 Procedures.55
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