subject: Boost Your Business with Trade Show Displays [print this page] Boost Your Business with Trade Show Displays
Business expositions are vital to publicize a company or to convey the progress of an industry, product and service. Trade show displays are vital for selling and tiding away misconceptions.
Types of display to improve trade
Exhibitions and trade fairs are important for both customers and merchandisers. Nothing satiates a curious customer like banners, screens, logos, designs and displays, be it any industry.
Trade show displays launch, introduce and sell products and services. They generate leads and create brand awareness. They have to be appealing and informative to the audience. You can provide a quick, brief outline of the product and service in bold, catchy phrases to grab the attention of the crowd. Effective display graphics that announce the company name and logo are important. Some of the preferred trade show displays are:
. Tabletop displays: small in size with a brief message.
. Pipe and drape displays: a stand alone display which is usually a backdrop.
. Pop- up displays: a frame that helps the pop up to be assembled and displayed.
. Banner stands: printed displays which are roll up/ retractable banners.
. Modular exhibits: interchangeable parts that can create walls, counters, pedestals.
. Panel and frame systems: enormously large displays requiring extensive man power.
. Custom exhibits: done according to the need of the exhibitors and include a variety of materials.
How to create successful presentations
Trade show displays are done solely enhance business. Their success depends on customers returning to your product even after the exhibition. Here is how you can make the most of these active selling sessions.
Reserve your space in the right area. You can have a visually enticing booth. Highlight the product and keep the product within reach. Carefully select bold graphics with a convincing picture and non-cluttered captions. The messages you give must remain non-technical.
Outside assistance for trade shows
Many exhibitors seek the help of plan and layout companies for their trade show displays. These firms assist from booth and display systems to marketing strategies. Choose a company you are comfortable to work with. Many companies help you modify your existing display if you are keen on having it. If you plan ahead of the show, it saves time.
Rental of display structure
Many companies rent out displays that could be a flexible option. You can make changes or have entirely new presentation the next time an exposition is planned. Rentals are of greater help for budding entrepreneurs. If your company is doing a fewer number of shows each year, they certainly are a better choice. Check with different vendors before choosing one of them.
Trade show displays are very effective marketing tools. With proper planning and research, they can have a huge positive impact on your business.
