subject: Free Traffic Generation-The Art And Science Of Article Marketing [print this page] Free Traffic Generation-The Art And Science Of Article Marketing
Copyright (c) 2011 Nahid AshbyThe title of this article isn't just a catch moniker: Article Marketing for free traffic generation really is both an art and a science.Article marketing is a combination of wordplay and mathematics, it's just as important that an article marketer is creative and interesting as it is that they're smart and logical. It's a demanding job. You have to have one ear attuned to the search engines, and the other attuned to the reader. It's tricky. Bad article marketing leads to low traffic and bored readers.It's all about two things: Getting your readers there, and keeping them there. The science of free traffic generation is in getting them there, the art is in keeping them.The ScienceThe science of article marketing comes down to generating free traffic. Traffic generation starts with search engine optimization and keyword optimization. Basically it's the numbers game. You need to know not just which keywords are hot, but you need to know who is using them and then how many of them are there. Twenty somethings aren't doing the same Google searches as, say, middle aged professionals. Keyword optimization means knowing who's looking for what, and capitalizing on it.The ArtThe art of marketing comes down to simply providing high quality, interesting content. This ultimately leads to further free traffic in the future as your reader shares your links with others. It's easy to forget that you're actually marketing to people, here, not just search engines. Luckily, "good" is subjective and the upside to that is that for everyone who disagrees with your definition of "good content", there's somebody who agrees.If you write a blog post or articles that you find interesting, someone else will find it interesting too. Just remember to keep yourself interested first and foremost.Combining the TwoYou've probably got one or two blogs you follow that are really well written, really funny, entertaining, stylish or just plain informative and you're sitting there wondering why so few other people seem to be following the blog when it clearly deserves to be somewhere in the top hundred most-read.On the flipside, how many Google searches have led you to useless pages jam-packed with lots of keywords? Well, guess what! The days of article writers trying to fool Google by writing articles that is just packed with popular keywords and make no sense or delivers no benefit to readers are over.Google is constantly changing their algorithm and is now using smart robots that can actually distinguish between proper, well written content and gobbledegook!The makings of effective article marketing is combining both keyword and search engine optimization with useful, well written, high-quality content. If you can get the balance right, you have the potential to be very successful.
