subject: Small Business Marketing Is Basically The Same For Everyone [print this page] Small Business Marketing Is Basically The Same For Everyone
Some small business owners are home businesses. Others are small businsses operating in a local market.How you go about it is not that much different. The end game is the same.1. Home business owners. Today many home business opportunities are worldwide in scope.The Internet has made it possible to do Internet marketing no matter where you live. Your target market is anyone in the world because many opportunities are now Internet based.When you do online marketing the way you approach it is very similar.For example, article marketing is based around targeted keyword phrases. Using search engine optimization to promote a home business is the same for any business owner regardless of the country they live in.Your goal is to rank high for these keyword phrases. Because they get the majority of search engine traffic you want to rank high on Google.Other styles of small business Internet marketing should include ppc ads and social media. As a matter of fact you can reach a global audience doing paid advertising on social networking sites such as Twitter and Facebook.2. Local business owners. Local businesses still ened to advertise on the Internet. They just go about it in a slightly different way.Local business owners want to target keyword phrases in their various forms of advertising as well. The primary difference is they want to insert local keywords into the phrases to make them local.Generally this means adding a city and state to the phrase. It could also require adding a country to the keyword phrase.Article marketing still basically the same way. You want to provide quality information that a reader would find interesting. You do this by understanding what keyword phrases people are searching for. Google provides an excellent free tool for this. There are also really good paid tools such as Traffic Travis.Whether you have a home business that you are promoting worldwide, or local business you're promoting in a confined market, you still will approach small business Internet marketing the same way.Your goal is to get as much traffic to your website as you possibly can. You do this by targeting specific keywords relating to the theme of your business.
