subject: Priming Your Rack Cards for the Female Market [print this page] Priming Your Rack Cards for the Female Market
Priming your color rack cards for specific target markets is a great strategy to add potency to your marketing campaign. In this special guide to designing rack cards, I will teach you some tips on how to get your rack cards primed for a female target market. Women have very specific preferences when it comes to reading commercial prints, and when it comes to rack cards, you will want some specific design and rack card printing tricks to really make them appealing. So just read the tips below and try to remember them for your own color rack cards.
1. Write the right enticing words There are specific words that you can use to get more women to look at your rack cards. For most marketing messages, words that are related to getting a bargain are the best to use. Words like "Discount", "Sale" and "Save" all easily get those women looking as they typically want to immediately know how and where they can get those great deals. Of course this can vary for each market locale, but the concept is more or less the same. Just use the best enticing words that women typically look for in your market area and they will be picking up your color rack cards in no time.
2. Be very detailed in your content and design Female markets are typically very analytical with rack cards, just like they are with most products. This means that they will look at all aspects of the rack cards in terms of content, of style, of printing material and of all the little design elements in between. So try to always be as detailed as possible. Think about every part of the content as well as every piece or design element. Make sure that everything contributes to the betterment of the design. Nothing must be out of place. The more coherent and detailed those rack card designs are, the better.
3. Use photographs that connect to emotionally If you want your target female market to respond to your rack cards, it is also important that you pay attention to the images and photographs at its cover. It must not be "just beautiful" it must have a very powerful emotional element that allows the female target market to connect with it emotionally. Use a model that women can identify with precisely at the cover of your rack cards if possible. Make that model imbibe the real emotions that your color rack cards allude to. This will add that additional personal element in your color rack cards that should easily get those women engaged with your print.
4. Get warmer or hotter colors Also, colors can easily be adjusted to get more women to pick up your rack cards. It is good to use a warmer color base such as a Orange or Yellow and maybe even add some Pinks, Purples and Red to accent the rack cards. All these are considered more feminine colors which will always typically be the first one picked up by this kind of target market. So use those colors for your own rack cards to attract that female market.
5. Get the best quality rack card printers Lastly, quality can also add that overall impressive finish that women judge in rack cards. Using glossy paper and inks in particular are a great way to impress female target markets about the quality and significance of the rack cards itself. The best way to get these is to go for the best quality rack card printers. You should be able to find lots of these online wherein you can get plenty of high quality options for your rack card prints.
Great! Now you know how to prime your rack cards for that female market. The tips above should easily get you to the right path with the best rack card printing to attract those women to reading your custom rack cards. Good Luck!
