Nowadays, the world is going crazy after sunglasses and it has become a part of fashion instead of some necessity to shield your eyes. When sunglasses were invented, they were made with the purpose of protecting the eyes from extreme sunlight and dust. However, it immediately became a fashion, people wear sunglasses even if there is no need to protect their eyes, unless they've got Spy Cam Sunglasses, they are just trying to look cool with their sunglasses on
The trend of sunglasses change every now and then and very time you go out, you will see some new different style of sunglasses. The market of sunglasses is filled with branded sunglasses which cost a lot but even then people buy them frequently, given their obsession. There are also fake brands of sunglasses for people who can not afford the branded ones. Although fake brands are illegal to sell but still they dominate the market and are sold more than the branded ones. This fashion is a bread earner for the optical business and most of their sales constitute of sunglasses, branded and fake brands.
The sunglasses that are in fashion nowadays are not just simple narrow black glasses which people used to wear a long time back. but instead, there are a range of sunglasses in different styles and fashions. The type of sunglasses which are a lot in the fashion nowadays is the wide sunglasses style which covers not only the eyes but half or quarter of the face. These sunglasses are so much in fashion nowadays that some of them even wear them in the evening and when its night, they just move their sunglasses up and keep them on the hair.
Brands of sunglasses
The leading brands of sunglasses are Ray Ban, Police, Hugo Boss, Giordano and Christian Dior. These are designer sunglasses and are very expensive. However, a pair of jeans with a trendy shirt on it and a pair of designer sunglasses gives a different look. Even if you buy the fake designer sunglasses which are also very trendy and hot, but anyone can tell the difference as the designer ones are simply unique. At first glace you may notice no difference but when you wear them, there is a world of difference between them which also includes the quality of glasses. The designer sunglasses have very good quality of glasses that make it easy to look through.
Retail business of sunglasses
The retail business of sunglasses has also become very competitive as more people have become aware of the advantages this business gives. The retail prices of sunglasses give a very high profit margin to the shop owners which make this an attractive business. The profit margin is almost 100-200% depending on your strategy to win the competitive advantage. Even if you decide to choose cost leadership to win a competitive advantage as there are many different shops in the market and everybody has got designer and fake designer sunglasses that are in high demand and are in top fashion, the profit margin you will have will be too high. You can get 100% profit mark up and still manage to apply the cost leadership strategy for competitive advantage.
