subject: Metal Working Portals - E Revolutionizing the Industry [print this page] Metal Working Portals - E Revolutionizing the Industry
Metal working Industry is witnessing changes in customer behavior, development of a lot of industrialization in developing countries, a growing network of Machine tools providers and new and innovative ways to get information and advertise.
Be it selling or buying, most of us are touched by one of these aspects and all these decisions are tough decisions. We generally depend on the network of brokers that operate in that particular area and to a great deal rely on word of mouth as well as glance through ads put up by Manufacturer and dealers as sources for information. But with the growth in Internet penetration and a user base of 40 million internet users in the country the stalk has just flown in with Metal working Industry portals, opening a completely new source of information and way to transact.
Though the developed markets are familiar with Metal working Industry portals the concept is relatively new to few countries and their popularity is amazingly growing.. The listings both New Machine tools and Used Machine tools are growing day on day and so are the conversions. Feedback from both the supply and demand side is favorable and the response has been very encouraging.
Machinetoolsmart.com ,portals are an information exchange where depending on the site- one can get listings of New Machine tools and Used equipment for buying , selling or/ and Auction, other useful information related to forums, events, Machine tools Jobs, Industry news etc are increasingly available on these sites too. . We were using online as an effective medium for machine tools Industry transactions. We see a new trend getting popular -the acceptance of internet as a medium for Metal working Industry transactions.
On the supply side Internet is an effective medium as unlike print ads one is not restricted by space on the web and thus can give a more descriptive advertisement. The medium is definitely cost effective with add on features like virtual walk throughs, uploading video clips, Brochures , its interactive , online databases, archives of listings and information ... One advertisement would give exposure to more targeted eye balls and returns can be measured too.
On the demand side, most of us are very busy and there is a huge crunch on time. So with portals searching and comparing machine tools in various localities , geographies etc has become easier. At the click of a mouse we can search for various Machines lice CNC, Lathes, Milling etc. Though we still do the actual transaction offline, one gets a filtered list so it is more in compliance with ones requirements. In times to come we will see featured galleries, walk throughs , online transactions etc thus making way for higher acceptance and increased usage of the portals. Thus giving the user an easier access to information at the tip of their hands.
I can clearly say that portals are aimed at creating a higher level of interaction and a better user experience for both buyers and sellers.
Online advertising is getting increasingly popular. One can see a shift in spends from conventional mediums to the net .Not only is it cost effective it is an apt vehicle to reach the global metal working marketplace and so we see all big manufacturer's with a website of their own. E auctions are catching up.
Machinetoolsmart.com, the Metal working Industry marketplace is using the Internet to change the way it deals with its customers as well as to increase efficiency. In fact, all Metal working Industry companies should try to integrate bricks and clicks.
Going forward the Metal working Industry is also beginning to join the high-tech crowd in ways that affect not only how machine tools owners show case their machines , but also how buyers interact with sellers.
The face of the Global Metal working Industry sector is changing and new models are emerging to keep pace with the growing demands. Machine tools portals are her to stay and with the growth in internet penetration and connectivity their utility and acceptance will only grow.
Steve John writes on behalf of machinetoolsmart.com, which is an internet portal dedicated to meet every aspect of the consumers needs in the Metal working Industry industry. . At MachineToolsMart, you can advertise a machine tool, search for a machine tool, browse through all listing, build your own machine tool Microsite, and visit all major global manufacturer sites.
