subject: Targeting the Male Audience with Brochures [print this page] Targeting the Male Audience with Brochures
If you want to attract a more male dominant audience in brochure printing, you will need some precise tricks and design conventions to effectively attract them to reading your color brochures. It is not that hard to do these tricks, but you will have to be precise with them to make sure that the correct type of brochure printing and design is done. Let me list down for you all the important things that you will need to do to target that male audience with your color brochures
1. Attract them with key interests As you should well know, the male and female sides of our society have specific key interests that identify them. So if your target for color brochure printing is a more male sided audience, you will have to attract them with design features that are specifically geared towards them.
The classic and stereotypical interests for a male audience would be beautiful women, sports, cards and maybe technological gadgets. Though this may still vary from culture to culture, these are a good starting off point. You will want to show pictures and text relating to these things to hook that male audience into reading your custom brochures. Afterwards, you can then ease them into your real brochure marketing message. It is that easy, so just make sure that you know precisely what the male audience in your part of the world likes.
2. Write very simply and directly Another key factor to make your color brochures more appealing to that male audience is the directness and simplicity of the writing. Most men want to get to the point of what is being discussed. If your color brochures are written in a very direct manner, with all the key points of discussion already noted and easily read, those male audiences should easily like and understand that color brochure. It is bad to go rambling along as this will just bore your target male audience. So make sure that you write your color brochures in the simplest and most direct manner possible.
3. Use trifolds Now, when it comes to the fold configuration of brochures, it is best to use a trifold brochure for a male target audience. Most male markets typically do not care about the creative folds of a custom brochure. That is why it is more practical to just use a standard trifold brochure template that can easily be figured out and read. Believe me, you will be doing yourself a big favor if you use trifolds.
4. Adapt more masculine colors You might not know it, but male audiences typically will be picky with colors. They will have a tendency to avoid color brochures with dominantly bright or feminine colors and of course go to those with more masculine colors. They won't want to be caught reading a pink brochure that's for sure. So it is important that you use neutral colors such as black and gray, or maybe some masculine colors like blue and green. It is simple, but it does a lot to get those male audiences to pick up your brochures.
5. Deploy a key areas Finally, to make your brochures really effective at a male target market, you will want to deploy them at key areas where they gather. Typically, sports bars, sporting arenas, comic book shops and other type of male hobby centers should do quite well. The more color brochures you deploy there, the more male audiences you can hook with your custom brochures.
Great! Now you know how to target male audiences with your color brochures. With just some little adjustments, it should be easy to be effective and successful with this kind of target market. Good Luck!
