subject: How To Rocket Your Search Engine..To The Top Of Google [print this page] How To Rocket Your Search Engine..To The Top Of Google
February 15, 2010Views: 457
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Your small business search ranking must appear on the first page of Google results -- or else. Few people bother to search much further. So you must grasp the art of SEO (search engine optimization) -- as much as is humanly possible.
Getting and keeping a high Google ranking keeps entrepreneurs up at night because, keen to prevent a run on gaming the system, search giants like Google refuse to spell out how they place pages. The exact secrets of how pages are ranked remain some of the most closely guarded in business. Worse, analysts agree, the rules keep changing.
Still, some search engine ranking fundamentals remain constant. The thrust of SEO copy writing is simple -- be remorselessly relevant, shun flowery digression.
For in-depth insight into the mysterious yet no-nonsense art with a powerful pay-off, study the MySmallBusiness tips list that taps the ideas of small business specialist website designer Rob Cooper (www.JumpStartWeb.com). Learn how to make your search ranking soar.
1. Polish your presence -
Before digging deep into optimization, check that your site warrants traffic. Ensure it blends abundant relevant content with professional design and "calls to action" that signals the next step visitors should take.
2. Research the competition -
Investigate what terms people in the market use for your product or service. Deploy the Google keyword tool (https://adwords.google.com/select/KeywordToolExternal) to learn the terms' search volume and importance. Then prioritize the keywords you pick.
3. Tackle titles -
Use the "title tag" strategically. This vital "meta tag" at the top of the page, which contains highly searched relevant keywords, is a vital "on-page" SEO ingredient. So, insert each page's keyword in its title tag -- ideally at the start.
4. Pepper pages with keywords
Every page should repeatedly feature one keyword. Ensure the page you choose for each keyword is relevant to the page that you optimize. Embed that keyword several times.
5. Go the extra "meta" mile
The "meta keyword" tag where you insert text invisible when viewed through a browser gets overlooked, but is a good slot to put less competitive terms and keywords for company name misspellings. If your business is called "Kaos Computers", people who hear the name will mistakenly type "Chaos Computers". So, the dud spelling must be covered.
6. Link and leverage
Build multiple internal links on your site from page to page, leveraging keywords. If you optimize a page for "discount laptops", say, link to it from other pages with that exact text, which tells Google that the phrase is crucial. For instance, on the home page you might put a link that says: "Looking for a great deal? Check out our discount laptops." Literal but effective.
7. Spy and submit
Voyeuristic tools like Yahoo Site Explorer (https://siteexplorer.search.yahoo.com) expose who is linking to your rivals. In the process, the tools uncover directories where you might want to list, and sites for which you might want to write. Submitting articles to sites like ezinearticles.com is a great ranking booster. Ditto contributing articles to industry sites and blogs. Link to specific pages on your site.
