subject: Why Email E-zines Are Good for Business - [print this page] Why Email E-zines Are Good for Business -
February 17, 2010 03:42 PM EST Views: 350
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The email e-zine has become a common weapon in the online marketer's toolbox. When used correctly, it can help you connect with your audience through a platform that is cheap, easily accessible and incredibly effective. Rich media advertising and all the phenomenon of the Web 2.0 era may have claimed the spotlight, but an e-zine is still a powerful tool for a business looking to prosper in the digital age of marketing.
The First Step to the Internet -
Many people are just experiencing the internet for the first time. For most, that first experience starts and continues with email. The electronic mail system is clearly the easiest and most effective way to communicate online.
Savvy marketers realize this, understanding that while some users may not be familiar with blogs and RSS feeds, they are well versed in email communications.They use email e-zines to capitalize on this market, catering to the less web-savvy by delivering information directly to their in-box. It allows businesses to appeal to their ideal customers by giving them what they want in a hassle-free manner.
Instant Access to Your Audience -
One of the best things about e-zine publishing is that it offers a safe and reliable way to reach your target audience. People typically opt-in to receive the publication, giving you the consent to send them more information related to your business. This factor alone greatly reduces the probability of spam complaints later down the line.Moreover, you have the luxury to target a large group of existing customers to build loyalty, or a smaller group of prospects who are interested in learning more.
Subscribers can also opt-out by unsubscribing if they decide they no longer want to receive the content, which just goes to show that because it offers the power of choice. When providing valuable information, you will not have to worry as much about fleeing subscribers as people will be more inclined to stick around.
Brand Recognition -
An e-zine offers a great way to re-enforce your brand to readers. Even if your business is already established, when communicating via email, you still need a logo, slogan and other elements that sum up your brand on first glance.Publishing an e-zine gives you the opportunity to drive your brand home. If readers like your content, their support alone could be a major contributor to the growth of your business.
An e-zine can easily be forwarded to friends and associates who just may find it valuable and eventually sign up for your publication. At this point, your e-zine and strength of your brand are basically doing all the promoting for you.
A Great Extension of Your Business -
By publishing an email e-zine, you are creating the two-way dialogue consumers are seeking in these times of socially-driven communications. It's your publication, so feel free to present your readers with questions and surveys to get their opinions and valuable feedback.You can then use this information to refine your approach to enhance product offerings or simply develop future issues.
The interaction an e-zine facilitates allows you to show readers that you are interested in what they have to say and most importantly, that you appreciate their business.
