subject: Ecommerce NY Web Designs [print this page] Ecommerce NY Web Designs Ecommerce NY Web Designs
It has been determined that that the primary factor that persuades potential customers to purchase ecommerce website is the ease of navigation. The fact is that potential customers are saying that if you make your website easy to use we'll buy your goods and services.
NY Web Design can make your ecommerce website that is friendlier to potential customers. Prior to changing anything you should examine your ecommerce website's current level of usability by listening to the limits that potential customers have. You should run a user test. Find one potential customer who isn't an employee and sit them down in front of your website to get real person and immediate feedback.
There are numerous websites that haven't done this. However, it is one of the best ways to get real potential customer feedback. The trick is to use people who are used to shopping at home. There are other potential problems that need to watch out for. These include not appearing credible to potential customers, providing information ineptly, and poor merchandizing.
All of a website's merchandise should be easy to find. There are many websites that don't adhere to this policy. Usually, the problem is poor product categorization. Merchandise needs to be located on your website where potential customers can find them easily. Another tactic that will help is to permit product winnowing. Your website must also potentials customers to quickly narrow down their list of merchandise that they want. If your website has a merchandise catalog that is sprawling, it may satisfy numerous potential customers. But if that list can't be narrowed down easily by potential customers it may also be confusing. It is never good to offer a potential customer too many choices.
Assuming potential customers can narrow down the list of merchandise that is being offered, the website must provide sufficient information about the merchandise to make the potential customer feel comfortable this is actually what they want. There are two classic mistakes that are made in merchandise descriptions are usually made by the overly geeky technical person and the overly eager marketing person. The marketing person will never provide any specifics about the merchandise but write about how wonderful the merchandise is. The overly geeky technical person will provide one hundred basic technical facts that only a potential customer who is a graduate from Harvard could understand. Merchandise descriptions need to be somewhere in between these two marketing applications. The merchandise should be described in technical terms that can be understood by the average potential customer. You shouldn't overwhelm a potential customer with broad and general information. If the potential customer asks for more information have it ready somewhere in the website to provide it to them. These are all of the things the NY Web Design will take into consideration when building your ecommerce website.
