subject: How Businesses should build relationship on social media - its about giving .. not taking [print this page] How Businesses should build relationship on social media - its about giving .. not taking
So.. everyone is on Facebook and we should also have a page on it - This is the typical attitude of many businesses, which are present on social media and have no clue why they are there. And the "me too" strategy is not helping much to the businesses in building their brand image or increasing their sale.
Social media is one of the revolutionary inventions for the businesses, where building relationship has became more important then before. Fast and transparent two way communication has increased the rewards and also associated some risk - where acceptance of a small mistake can be stored in the post thread and will be available for ever in future. On the flip side there are millions of people to appreciate your success and to share the news with others.
Key of the success in this word is a healthy and transparent relationship between the businesses and the customers. Businesses are required to establish honest, engaging, and fast communication with their followers. Twitter - takes less than a minuet to post a message to million people - but the businesses have to decide whether this message will impact positive or negative before posting it.
When Green peace hasdemonstratedin front of the Dell office for its plastic usage, news has spread across the globe in less than 5 minutes, similarly when Apple announced the launch of iPad it has became the biggest news in minutes. Today businesses have the access to millions of people and they should first decide how they are going to build relation with them. They want to involve with them as friends and share all the news, or they want to use social media as an enquiry board where you will not see any follower after 6 months of your face book page launch.
Be humble, transparent and engaging - take help of all the tools available in the market - but always keep in mind - once a word is out there - can not be take back.
Atal Malviya, One of the know online marketing expert. He has helped several businesses in building their online presend and connecting with the customers better than before. He has enabled businesses to boost their revenues by crafting a result oriented busines strategies for achieving the success.
