subject: A little bit of information about the success sotry that is JCPenney [print this page] A little bit of information about the success sotry that is JCPenney
JCPenney is one of the biggest department stores in the USA, with sales in 2009 of over $17 billion. They stock a vast range of products and sell just about anything from clothing and lighting to mattresses and furniture if you want to buy something online then you can pretty much be assured that JCPenney is likely to stock it. The reason that JCPenney has been so successful is a combination of buying up strong retail assets and positioning themselves in the marketplace where there is a lot of footfall the majority of the biggest stores can be found in all of the top and most visited shopping malls in the USA, which makes it easier for the company to drag customers in store.
JCPenney also has a thriving online store however there search engine marketing practice has come under scruting as of late after they have been found to buying and selling paid links to potentially boost their position in the search engine results pages there are one of a number of high profile America companies to have been uncovered recently for this practice. JCPenney subsequently fired their search engine marketing firm and the attempt at manipulation was considered by many experts to be amongst the most advanced they have ever seen needless to say, JCPenney's online store, which draws nearly a billion in revenue each year, has suffered as a result.
One of the main benefits to shopping at JCPenney is that it offers something of an all in one solution to buying they're a bit like Amazon and other major departmental stores like Wal Mart in this respect. This makes JCPenney a prime target for bargain hunters and the company also specialises in releasing the best discount codes on a daily basis to attract more consumers into their stores. One of the best ways to find these coupon codes is to just do a quick search online there are literally hundreds of them released every year and it represents a fantastic way to save even more money at one of the USA's most popular stores what's more, it only takes a few minutes to locate the best codes online.
