subject: Search engine optimization using keywords [print this page] Search engine optimization using keywords
The use of keywords in article writing is very important when it is used as a marketing strategy for SEO purposes. Many people do not know how they can effectively use keywords for this purpose. There are a few things that one needs to know in order to be able to do this pretty well. One of these things is making sure that when you are choosing your keywords they are relevant to your niche. Make sure that the keywords you choose are relevant to the topic you are dealing with. This will ensure that the search engines can be able to direct traffic to your blog when people type these words. This is the main reason for using keywords. They are for use by search engines in directing web traffic to your blog. For example if you are selling mango juice you need to incorporate the words mango juice as your keywords. This will help people who are looking for mango juice find your blog through search engines such as Google and yahoo.
When using keywords make sure that you don't over use these keywords because again this may not auger well for your site. Search engines are sensitive to the over use of keywords. Your content will not be accepted in article sites if it contains too many key words. The keyword should not appear in every sentence of your article. They should be used precisely one or two times in each paragraph. Using the keyword many times does not make search engines rank your site. You should post content that is rich in ideas without necessarily making excessive use of keywords. This is so because people come to your blog primarily to look for information but not to look at the keywords. Any attempt to try and hoodwink them using keywords will end up frustrating your efforts to increase web traffic in your blog. If they don't find the information they are looking for they will not bother about the other services that you may be offering.
If you are dealing with a very competitive area you may need to choose your keyword wisely. Look for those keywords that are not common in your area of specialization. This will reduce competition with other dominant forces in that area and help your business be easily picked by search engines. For instance you can look for those words that are not used by those other big competitors in that field so that when people type those words search engines will direct them to your blog. You can have the keywords from the same niche but different products which people widely use in the same category. With quality content that people will find informative or one that helps them solve their problems the proper use of keywords will increase the amount of web traffic visiting a blog and it is one of the strategies that are good for blog optimization and ensuring that there is consistent flow of web traffic in any blog.
