subject: A Guide to Website Conversion Optimization [print this page] A Guide to Website Conversion Optimization
Conversion optimization is the process to maximize your conversion rate that involves using different techniques and strategies. For business owners, a website is more like a shop. And everyone that has online business is greatly interested in improving their site conversion rate that would dramatically increase sales. Though it is important for them to attract many visitors, it is far more important that those visitors will become actual customers.
Typically, only about 1.5 to 2.5 percent of visitors on an online business can actually result in a sale. There are several conversion optimization strategies that will help you improve your conversion rates.
Create a website that is easy to navigate and user friendly. Remember to make everything as simple as possible. Design your site around your visitors needs. As for navigation, the focus should be on simplicity. Making the process so complicated for visitors can make them leave your page without making a purchase.
Landing page should have the right design and be laid out correctly. Conversion website optimization depends upon a website having compelling calls to action. Visitors need to understand how to proceed on what they wanted to do to make them an actual customer and to avoid making them frustrated while trying to get information they need. This can be done by using description Meta tags that provides both the visitor and search engines a summary of what your web page is about.
Offer free gift to trigger visitor's interest. This is one of the strategies that always work since people are always up for discounts and free items. You can offer things like free e-book to set off their interest in your website and products.
Live chat. This strategy can build potential customer's confidence by demonstrating a willingness to help by providing instant answers to potential customer's online inquiries and questions that would increase the possibility that a sale will occur. Nothing more than being helpful that working with a real person.
Along with those important techniques and strategies for successful online search engine marketing, other factors that would also affect your conversion rate include credibility factors, the product images used on your site as well as using the right keywords.
In summary, either small or gigantic business, you can only survive in the world of online business marketing when you work on something interactive to get more visitors. After getting those visitors, your next venture is on how to maximize those strategies to turn those visitors into buyers.
