subject: Using Articles As A Key Ploy In Your Search Engine Marketing Strategy! [print this page] Using Articles As A Key Ploy In Your Search Engine Marketing Strategy!
Anyone who knows about Internet Marketing is aware of the importance of driving traffic to your website. No traffic equals no sales. But many people are nervous investing large amounts of cash into paid for advertising. It's a risky business, especially if you are new to the game. But why not start your first search engine marketing strategy the clever way - by generating hoards of free traffic in a no risk scenario. You really can't lose!It's probably true to say that with most things in life, you only get what you pay for. If you want a business shirt that's going to last, Ralph Lauren may cost a lot - but, hey I've had shirts some 10 years or more, and they still look brand new. But in Internet Marketing, things can work a whole lot differently, and traffic generation, although crucial, can really be achieved, even on the tightest of budgets. That's one of the things that makes this business so great for newbies.So, I advise you, use article writing as a key part of your search engine marketing strategy, and you won't regret it. Many people see it as a bit of a chore, and prefer to look out for the latest systems that are guaranteed to attract you traffic by the shedloads, without you having to do any work. If you believe these systems work - all I can say is good luck to you. I have yet to come across any genuine systems that do all of the work for you.So is good old-fashioned hard work the only way? Well, if you find researching, writing and submitting a 400-550 word article on your chosen niche 'hard work' then maybe Internet Marketing isn't the game for you, after all. Truthfully, once you get into it, turning out high quality articles time and again is not that difficult at all! In fact, it almost becomes an art form in itself, and you can be amazed at the number of subjects, and varying angles on those subjects, you can come up with, if you just get organised and put your mind to it.For example, one thing I do every so often is not have an article writing session - but just an article title writing session. I allow myself 15 minutes to come up with as many titles on my chosen subject, or niche, as I can. After the session, I find I have 20-30 ideas I can use which spark articles. It works every time. So article writing as part of your search engine marketing strategy can be really good fun. You can even get your family to help out, and let them have a go at writing a few for you. Let's face it, why should you have all the fun yourself!