subject: The Unique Promotional Idea of Banner Pens [print this page] The Unique Promotional Idea of Banner Pens
Thanks to the need of businesses to come up with new sets of promotional products regularly, even those items that man uses every day are also customised and given a more modern look. Where before pens were simply writing materials with a simple mechanism, today we witness the spurt of numerous designs of pens, the latest always better than the ones before it. One such innovation that people just a few generations back didn't thought possible were Banner Pens. Such pens are used widely in promotions because it is one of the most unique ideas ever hatched in promotional gifts.
What Are Banner Pens?
The world has seen a lot of designs of pens used as promotional products: some have a mini torchlight on one end, others have a fancy mechanism that hides and unravels the writing lead, others allow people to insert a small picture on it, while others have multiple coloured leads. Banner Pens are different from all these because this one is the type of pen geared for better impact in promotions. These pens may seem no different from ordinary pens at first glance, except that coiled around its case is a small strip of fabric or canvas about 3 inches long and about one and a half inch wide. This strip of writing pad can be pulled out and doing so will reveal a promotional message.
Aside from being printed with promotional messages, some Banner Pens used as promotional products are printed with images of some of the most popular tourist sites in the world, graphic works about a particular advertising company, or colourful displays of various products for launching. This is just another way of putting them off as promotional materials. This just shows the versatility that these pens have for use by any organisation or business there is.
Powerful for Business Promotions
Because of the nature of the design of Banner Pens, it is considered as the most potent of the pen types today for promotions. Although not as flashy as other pens used as promotional gifts or corporate giveaways, the banner makes the pen unique enough to catch the fancy of the public, which is a prime factor in making them effective promo items. This is essentially the main reason why they are so immensely loved by promotional companies: being different from the rest makes them appealing to the general public. When a promotional item does this, it is not too difficult anymore for any company to follow up their marketing drive from there.
