subject: Three major U.S. newspapers have joined forces to charge for viewing on the Web [print this page] Three major U.SThree major U.S. newspapers have joined forces to charge for viewing on the Web
The Web is buzzing with news.To order this volume of information and exploit it, three of the biggest U.S. media groups have joined forces to create a personalized news service for payment. The credit to this new electronic platform is seven dollars.Already has a dozen seats available, and another 90 are interested in participating in the system.
The news aggregator is called Ongo, and is financially supported by The New York Times,The Washington Post and the Gannett group, owner of USA Today. is a new way with the three daily newspapers to start putting their toll access content. Ongo also includes articles from the Associated Press and the Financial Times,Pearson Group. Their common enemy is Rupert Murdoch, the tycoon who came forward to charge for content. Murdoch is clearly marking the ground, not only by what has been achieved with the Journal or the experiment that made last year with the Times. Two years ago opened the battle and charged directly against Google because it is making money by replacing the contents of your Flag half free. Then anticipated that other competitors begin to charge for the information posted on the Internet. It was the recognition that advertising online is not enough to support the business: you need another income source.
The New York Times, The Washington Post and USA Today contributed $ 12 million to the project, which is pillar Alex Kazin, a former president of telephony service Skype. Its aim is to transform the way we consume the news.
The service, operated from Cupertino (California), in the heart of Silicon Valley, became operational yesterday and promised a "new way to read, discover and share" digital information relevant and reliable. Kazin, who also worked for Apple, says the reader who is in charge of information, although his team of editors may make suggestions.
Ongo is designed for use in an Internet browser on a mobile or tablets. His presentation is very similar to a printed newspaper with the information models in multiple columns.For each heading you want to include the service, as The Guardian, Boston Globe, Miami Herald and Detroit Free Press, the subscriber must pay 99 cents per month.
It is not just starting to test the payment system for content, which The Wall Street Journal leads the way to other means but to seek new ways to enhance electronic advertising revenue. According to the Newspaper Association of America, the ads onlineonly contribute 9% of the total money passing through cash.
Ongo born well before the expected submission of The Daily, the newspaper Electronic News Corporation for Apple iPad. The event, which would participate Rupert Murdoch and Steve Jobs, had to be canceled. It said a technical problem with the signing of iTunes, but then announced that Jobs was taking a second medical leave to care for your health.
