subject: Effective Paths to Keyword Optimize For Successful Website [print this page] Effective Paths to Keyword Optimize For Successful Website
Many SEO services provide keyword optimization services as an additional service, and it's easy to lose track of the importance of these keywords. Creating a new website is an exciting time for a webmaster. Making the correct choices where your keyword optimization is concerned is a completely separate matter. Your keywords are your websites heart and soul, and are your primary source of traffic as far as the search engines are concerned.
The keywords that you choose to promote your website with, will determine the success of your marketing strategy. It is very important to use proven guidelines when you decide on the best words to use for your website. Long-tail keywords are multiword word phrases which and more specific than a simple broad based single or double word keyword. For example, "California Truck Insurance" would be a good example of a long-tail keyword phrase, whereas "Transportation" would be a much broader keyword.
But on the other hand it is also a fact that with popular key words it is also essential to have a strong SEO policy to back it up because with popular keywords the competition increases automatically. Each day there are millions of searches done on the search engine but besides that it is seen that among these millions there are some particular keywords which are searched by several people. A common mistake is to think that these broad themes are actually the keywords for the site / page. They are not - they are broad themes and not specific keywords, if you use such broad terms you will struggle to get high rankings in the search engines.
Keywords are the words selected by you to define your site. They are the words that you hope to rank highly for in Google. So, for example, if you want to have a website selling 'fashion' - 'fashion, fashionable, high fashion, haute couture' might become your keywords (more on this later). This will help you to recognize the search volume of a given keyword and its competition by using google keyword tool. Accordingly, if you find is there is a chance to get a good position for the keyword or synonyms you had selected select that keyword.
Secondary keywords are quite simple, and this is where your Google keyword research tool will come in handy. They are closely related keywords that don't directly relate to your content, but again, will bring a targeted user type to your content. The higher or better ranking a site can get on the search engine result list it is most likely that the site would gain more visitors than sites with poorer ranking.
