subject: Born from Marketing Entropy Comes Influence Marketing and Targeting Intelligence [print this page] Born from Marketing Entropy Comes Influence Marketing and Targeting Intelligence
To combat the growing disorder and size of the internet markerters have had to rely on newer, edgier techniques of marketing. Influence marketing is the premiere way to market, and at a base level it's very simple, but to fully understand it takes quite a bit of explanation. It is a new medium for marketing and it involves interacting through new media so the inherent confusion of "newness" is just compounded.
But before I get into that I wanna dig a little into the more tradiational forms of marketing. Usually, marketers relied on the tried and true technique of "saturation"- that is, they would access as many mediums as they could, push as much content through those mediums as they could, and make sure that content was directed towards as many people as they could. There are several obvious drawbacks to this. One, is a sort of "jack of all trades, master of none" effect. By catering to everyone you lose precision in your marketing. The other problem comes down to resources. Since the times of saturation marketers have looked for more effective ways to target their audience.
Influence marketing cuts the costs by reducing your marketing spread to those who have influence over those you want to market to. Similar to cutting off the head, so too shall the body crumble, market to the head and the body will follow. Think of it this way. What's the best way to sell a car? Well, you could try to straight up sell it to your customer, tell him everything about the car, the speed, the safety, the room, but a lot of that will be lost as noise. Divide and conquer. Tell the girlfriend about the safety features, tell the brother about the torque, tell the father about the comparisons between this model and others, and then let them do the work on the consumer.
The only problem is finding the influencers, and that's where targeting intelligence comes in. Targeting intelligence is a new marketing tool that crawls various social media platforms with an cutting edge influence algorithm and then collects, analyzes, and organizes that data into a competitive social rank. Targeting intelligence allows you to not only see who the top influencers in your vertical are, but also gives you insight into your competitors movements online so you are always out-maneuvering and out ranking them at every turn. Quit guess marketing and learn tomorrow's lesson today with targeting intelligence.
