subject: How to Generate and Convert Leads [print this page] How to Generate and Convert Leads How to Generate and Convert Leads
To have consistency in your home business you need to be generating 30-50 leads a day that's right per day. These leads need to be targeted and high quality. Now a little side note. In the world of leads, quality doesn't have to mean expensive.
Most people start off their business trying to market on social media sites like: facebook, twitter, youtube, linkedin etc. If youhave ever tried this, you will know that it's not a very effective means of marketing. Don't worry we have all tried it. It takes a lot of input to get a little output. Some people have built big businesses this way but they are the exception to the rule. Is this is your main strategy for lead generation STOP! You would be far better off doing overtime at work, getting a second job or having a yard sale to pay for your direct response campaigns. Think about it. The time you spend staring at facebook, waiting for something to happen, you could be out earning marketing dollars.
So what's the answer?
Well I've already mentioned it. You need to use direct response marketing. This is what all the industry leaders use to produce 100s of leads a day, for their businesses. Direct response is responding directly to someone's needs, in this case, someone is entering a search for a solution to their needs you show up in ad form telling them you have what they are looking for.
The most important thing about this is that the prospect is in a buyer's state of mind'.
You remember how difficult it is to generate leads on social networks. That's because they are not there to buy. They didn't log on looking for the answers to their inner most needs. They just went there to hang out.
So you have begun to generate leads and drive traffic using direct response marketing or pay per-click. For a guide to pay per-click, click here to see the rule and tips for 2011 from an industry insider
Now what you need to do is convert those leads into sales. You do this by giving value and building trust. How? Well, the easiest form of this is article marketing, blog posts and social media. Don't confuse the two processes.
Direct response marketing, PPC: - Generates leads
Social proof, social networking, content marketing: - Converts prospects.
What this means is you need realistic and up to date marketing training. Someone who can show you the steps to take in order for you to achieve success.
For more information on the best marketing strategies follow the link
