subject: What Opportunities Does a Marketer Have with the New Facebook Pages? [print this page] What Opportunities Does a Marketer Have with the New Facebook Pages?
Facebook rolled out new profiles to users last December. The social network recently gave brands and professionals something similar with the recent launch of new Pages. These updates come not only boasting a new look, but new functionality as well. Let's examine some of the ways a marketer can take advantage of the enhancements.
Improved Communications
With the recent updates, Facebook has provided Page owners with a more effective way to communicate. You can now choose to communicate under your profile or as an administrator. As an administrator, you have the ability to interact with Facebook in a variety of ways directly from your Page. You can view comments and other activity as well as comment and like other content. Also included is the ability to share news items from other Pages you have liked on the site. For brands, new ways to communicate means new ways to engage their audiences.
Enhanced Sharing Capabilities
When Facebook launched updates for profiles, the social network emphasized that the changes would provide a new way for users to "share" details about themselves. The new Pages now have the same capabilities. Thanks to the changes, brands can be more personal and share information in more expressive ways. Just like the new profiles, the new Pages are able to display photos at the top for all to view. You can also showcase other Pages you interact with and even share information about the people who are associated with your Page. It all results in more exciting ways to tell your brand's story.
Increased Focus on Relevance
With social media being something most consumers would prefer to use for socializing with family and friends, brands leveraging this channel must be more relevant than ever when executing their marketing strategy. Facebook has made it a bit easier by introducing new Pages that have an increased focus on relevance. The updated Pages are now equipped with a feature that allows administrators to filter content based on what Facebook believes is most relevant. By selecting the "Everyone" tab, users will automatically see posts that have the most Likes and comments at the top of the page, rather than the previous structure of reverse chronological order. Improved relevance can also be seen in the new ability for fans of your Page to connect with each other.
A Great Marketing Tool Made Better
The new and improved Facebook Pages have brands excited for good reason. Many are viewing the enhancements as something that significantly improves what was already a great tool for marketers. Facebook is currently touting the new Pages as an option before making it a permanent upgrade in the beginning of March. If you have yet to upgrade to the new version, you can take a tour to learn more about what the updates have to offer before everything becomes official.
