subject: Employing Personalised Gifts to Boost Business [print this page] Employing Personalised Gifts to Boost Business
One of the most popular ways of spreading the word about a business is through the use of business cards. As valuable as business cards can be to a flourishing firm, the simple truth is that many of the cards will soon be residing in a bin. A better strategy is to put money into branded merchandise for instance pens and diaries. The practical use of these items means that they are more likely to continue circulation as a marketing tool, while concurrently advertising your organisation.
But could your organisation profit in other ways from branded gifts?
Not only are branded gifts a great advertising device, they even offer a great way to praise staff for their hard work, while at the same time boosting morale. All business owners should understand that showing appreciation for your employees work is vital. Thanking them at Christmas, or at significant corporate functions, using a personalised, branded gift, will show your staff members that they are highly valued members of your team. Verbal 'thank you's', are also extremely important (and cheaper!) because the thanks is stemming from a more personal place.
Additionally you can thank loyal customers and clients using merchandise such as personalised calendars or personalised mugs. In addition to making the customer or client feel special, and helping to guarantee their continued use of your services, the personalised gifts act as a long-standing, and financially economical advertising campaign for your company.
Numerous businesses fail to appreciate that the fight doesn't end once a client or customer is secured. You need to make a mark on the customer to make sure that they don't forget your company. Firstly so that they will come back to you themselves, but also to make sure that they mention the services you provide to other people.
It's very easy to forget names. Even when a person has used your services two or three times, they may still forget the title of your company. By handing out branded gifts such as personalised calendars you will reinforce your business and logo into their memory, ensuring your company is first into their brain when a requirement for your service arises.
Trade show exhibitions are another fantastic time to offer branded gifts such as personalised mugs. Industry events are competitive environments and if you want to make a success of the opportunity, you have to stand out from everybody else. People love free stuff, and so the incentive of a freebie will encourage people to take a moment out to listen to what you have got to say and offer. As before, any gifts which might be distributed, will behave as a no-cost advertising campaign for your business so long as the item is in use, and will ensure prospective customers recall you over your competitors at the exhibition.
