subject: Article Marketing - 4 Steps To Better Article Writing And Promotion [print this page] Article Marketing - 4 Steps To Better Article Writing And Promotion
Article marketing still works great as a promotion tool when you do a good job of it. Fresh content is still king in the internet these days. People from all over the world come online just to find quality conent to view. They are looking for valuable information to help them resolve their pressing issues or increase their knowledge on things that they are most passionate about. If you are an Internet marketer it is important that you know how to distribute quality information to your readers. This can easily be done by posting your articles online. This is not only to position yourself as someone knowledgeable on your chosen niche, but also to easily attract people to give your site a visit. Here are 4 things to keep in mind about article marketing.1. Know your audience. You can make your marketing strategies more focused and targeted if you know the people you are serving. Be willing to spend a couple of hours per day on relevant forums and blogs so you can communicate with your potential clients. 2. Stick with facts. Make sure not to write articles that feed your readers with unverified information. Check your content and verify it against reputable resources before you post your articles online. Through this, you'll easily know what they want, what they think, what they expect to get from you, and what put them in a position of needing your knowledge or expertise. When you know these people very well, it will become extremely easy for you to choose the most appropriate information to include in your content.3. Your articles must be publisher friendly. Aside from your readers, you will also need to consider the publishers to ensure that your articles will be posted online the first time you submit them. Your articles must be free from blatant ads, self-serving links, and inappropriate content. They must have 2-5 sentence article summary, a keyword list, and an enticing resource box. In addition, you need to make sure that all the hyperlinks on your author box (anchor text and absolute URLs) are working. 4. Drive traffic to your squeeze page. This is also know as a landing page and it gives you something else to promote other than your website home page. Boost your opt-in list and capture the contact information of your potential clients by sending them to your squeeze page before you grant them access to your website. Remember, it is very important that you build an ongoing communication with these people so you can easily keep them posted about your products and services. By working these 4 things into your article writing and online promotion your article marketing will improve.
