subject: T3 CRM: Complete Business Suite-as-a-Service [print this page] T3 CRM: Complete Business Suite-as-a-Service
Implementing CRM in today's business environment is a risky gamble and specifically with so many vendors available in the market, CRM as a whole looks same in its modules for pre- as well as post sales, such as leads, opportunities and Accounts. The main difference will be the business process understanding of the people who are behind the implementation of the CRM at a client's organization. The vendors should have capable consultants who can understand the entire business process. The client specifies its requirements in an ad-hoc manner, but to understand and formulate them into proper process is the job of the consultant who is deployed there.
Many companies develop long term strategies to implement CRM into their organization either partly or fully based on allocated budgets, but fail to identify the core requirements a CRM is supposed to automate. The process can be training their marketing and back office staff for an impending CRM process implementation. Create awareness in the organization about how CRM will benefit the entire organization? Short listing of short and long term goals for successful implementation of CRM. Preparing of a business requirement document will help in identification of vendors which can specify their products against actual business process.
The management needs to understand why do we need a CRM? What are our objectives behind having such a powerful tool? Do we have enough staff with proper skills to handle such a solution? If they are able to answer these questions in a positive, then they increase their chances of a proper and successful CRM implementation.
CRM vendors are many, but its necessary to identify which one suites you the best. Out of many vendors, the client must ask what are the USP or Unique Selling points of each CRM and see to it that does that co-relate with be business process defined. Sometimes the process does not require a full-fledge CRM, but just some modules of it, in such case many of the major vendors have failed to identify needs of the customers and thus failed in their implementation. There is one vendor with their solution known as T3 CRM, who promise to understand their customer requirements and develop a fully customized CRM solution as based on the same.
CRM is a powerful tool to automate your marketing team as well as developing excellent customer relations, but successful implementation of the same will truly benefit the organization as a whole.
