subject: Increase Your Retail Sales Using a National Infomercial [print this page] Increase Your Retail Sales Using a National Infomercial
Are you looking to increase your retail sales and distribution to move more product across this great nation? Well, look no farther than the national infomercial. National infomercials are now used to introduce products to markets across the entire country simultaneously, whether it is a brand new product or an existing product that needs market expansion. The infomercial builds brand, identity and buzz for retail products, opening up markets and distribution opportunities.
Just walk down the aisle of a major retailer and look for all the "As Seen on TV" marked products. All of these products started with an infomercial and built out national distribution via infomercial program sales. According to the Direct Marketing Association, the Direct Response TV market is forecasted to grow to $174 Billion by 2014. That is an increase of 30%! Whether you are a small business or larger concern, you can tap into the hugely successful national infomercial phenomenon for very little out of pocket cost (and great returns). Many infomercial production companies will defer costs so the business owner can pay for the production outlay as the infomercial brings in profits.
Here's some tips on producing a successful national infomercial...
Plan the Infomercial - To tell a succinct, yet informative and entertaining story on TV, it is necessary to plan well. What areas of the product or service you are selling are most interesting, and what is the story behind its development? The background as to why you are selling a revolutionary product or service is essential to building a successful call to action. Get that emotional response!
Good Infomercial Production - A storyboard can be a very effective way to plan and orchestrate the storyline of an Infomercial. It provides the opportunity to: 1) visualize the program and determine if it makes sense, 2) design a storyline that will captivate the viewer, and 3) move the viewer through a sales experience that looks and feels more like a story, than a "salesy" approach. It calls the viewer to action without the hard sell.
Credibility is Important - A storyline creates and improves your credibility and connection with the viewer. Rarely do hard core sales pitches about the best and greatest product ever work on their own. Appealing products or services sell, and it is important to highlight the features, benefits and value adds. However, it is the story behind the Infomercial which connects with the viewer on an emotional basis and ultimately makes the sale. The more credibility you establish through the infomercial, the more trust the viewer feels, and the more sales you will have.
