subject: The Backend Is Where All The Gold Is In Online Marketing [print this page] The Backend Is Where All The Gold Is In Online Marketing
Most beginners to online marketing do not even think about the idea of backend marketing. There is the front end, and it does seem that very many people are content to stick with the front end profits. The real way to grow your online business and expand it to your target audience is to focus on the backend sales more than the frontend. The way you place customers in your marketing funnel is with a low priced product, and that is why your first product is always priced low. In this article we will introduce you to backend marketing and cover more important points.These people are almost ready to become a warm prospect, so they are very open to selling something to them.So when they see your new offers, the backend offer, they are more inclined to buy it than otherwise. With most of the products, the best thing to do is to send out an offer every 2-3 months, letting your customers know about them. You never know what can happen, and that is why placing your business links in your signature for your email should be done. It is not the best thing to look at people as if they are a number, but still - they do represent an asset with real value attached to it. The more you can make them feel positive about themselves and you, the more likely they will stay with you and do more business. When you reach out to them and ask if they are happy with things, they tend to remember those little things. You can really set yourself apart depending on what you do. We do not recommend waiting more than a week to make this communication. Depending on how you do it, you should do a tiny bit of preselling about other products you have. When they are feeling good and positive about this, then your other products will have a greater chance with them.Building an email list is perhaps the second most important thing you can do, and you can continue to market to them. Remember that when you engage in email marketing you are in effect selling to your backend. There are many ways to talk about email marketing, but really all you are doing is pre-selling to them. So in a way, you're being subtle here but also doing the selling job. You'll be surprised with the kind of results you'd be able to generate and the profits that you'd be able to get out of your backend marketing. It is your call, but if you want to build a serious business, then you need to get started with this model. There are three prongs: new leads, new customers, and marketing to current customers with your backend marketing. Make no mistake that you can really sky rocket your profits using backend strategies.
