subject: Three Reasons To Make YouTube Marketing Your Marketing Strategy [print this page] Three Reasons To Make YouTube Marketing Your Marketing Strategy
Everyone and their grandmother has heard of YouTube by now. It's the most popular video sharing site in existence, and also one of the most visited sites on the entire Internet. But while most surfers go to YouTube for fun, businesses are increasingly turning to YouTube for business reasons. YouTube marketing is one of the fastest-growing segments of marketing today. Why should you make YouTube marketing a part of your marketing strategy? There are three reasons.
The first is that it lets people know who you are. It lets people get familiar with your face, if you're doing traditional videos, or at the very least with your voice, if you're doing slideshows with off-camera voice-overs. This is far more powerful than you may realize. The fact is, once viewers are familiar with even your voice, they will feel more like they know you, and implicitly consider you more trustworthy. This trust will extend to your business and all its goods and services, making them more likely to turn to you over your competitors when they need something.
Even beyond making more people trust you, YouTube marketing will allow more people to find you in the first place. If you make the right videos, you're likely to get more YouTube views than any of your articles could ever have gotten. People go to YouTube for information, and Google strongly favors YouTube videos in its search results, so when it comes to Internet video marketing, YouTube is the place to get people looking at your video.
In fact, if you're lucky, your video might even go viral, leading to thousands, hundreds of thousands, or even millions of viewers seeing your video and finding out about your business. Viral video marketing is becoming more and more popular for just this reason, as it's obvious how powerful this can be for a business.
If you're serious about marketing your business, you need to start using YouTube marketing. There is simply no other tool that can so easily bring you to the attention of that many people, in that little time, and even make them like you in the process.
