subject: Looking at link building strategies [print this page] Looking at link building strategies Looking at link building strategies
Several years ago, it was possible for search engine optimization consultants to advance the interests of sites by purchasing links in bulk. This had the effect of distorting the search engine results pages, and Google now prohibits the buying of links. Furthermore, Google has become more efficient at detecting this type of black hat behaviour. There is now a need to explore ethical white hat methods of attracting high quality inbound links.
At Searchengineoptimization.co.uk we are experts at link building. We understand that there is not one solution which fits all. This means that every site must be assessed on its own merits and tactics tailored in accordance with them. Nevertheless, there are some link building strategies which can be profitably employed in a variety of contexts.
The best way to attract the right type of relevant links is to focus squarely on enhancing the quality of a site. Adding unique and high grade content to a site on a regular basis can make it into an authority in its sector. Such a process invariably takes a considerable amount of time, but along the journey it is possible for a site to make plenty of progress. The content has to be fashioned to suit the wants and needs of the target audience.
A social media campaign is a great way of making progress when it comes to attracting links. Using Facebook, Twitter and other social media networking sites can be a way of finding out more about what a target audience wants. In addition, subtle use of the new social media is an effective route to getting more brand recognition and getting others to link to you. Sometimes, a social media campaign can be used to promote other tactics.
Hosting a competition which involves free gifts or reductions as prizes can be a method by which a better link profile can be gained. Using social media can help draw attention to a competition.
Several years ago, it was possible for search engine optimization consultants to advance the interests of sites by purchasing links in bulk. This had the effect of distorting the search engine results pages, and Google now prohibits the buying of links. Furthermore, Google has become more efficient at detecting this type of black hat behaviour. There is now a need to explore ethical white hat methods of attracting high quality inbound links.
At Searchengineoptimization.co.uk we are experts at link building. We understand that there is not one solution which fits all. This means that every site must be assessed on its own merits and tactics tailored in accordance with them. Nevertheless, there are some link building strategies which can be profitably employed in a variety of contexts.
The best way to attract the right type of relevant links is to focus squarely on enhancing the quality of a site. Adding unique and high grade content to a site on a regular basis can make it into an authority in its sector. Such a process invariably takes a considerable amount of time, but along the journey it is possible for a site to make plenty of progress. The content has to be fashioned to suit the wants and needs of the target audience.
A social media campaign is a great way of making progress when it comes to attracting links. Using Facebook, Twitter and other social media networking sites can be a way of finding out more about what a target audience wants. In addition, subtle use of the new social media is an effective route to getting more brand recognition and getting others to link to you. Sometimes, a social media campaign can be used to promote other tactics.
Hosting a competition which involves free gifts or reductions as prizes can be a method by which a better link profile can be gained. Using social media can help draw attention to a competition.
