subject: Searching for Consumers [print this page] Searching for Consumers Searching for Consumers
When you are considering a new purchase not something you normally purchase in your monthly spend how do you get information on that product? How do you make a final decision to purchase product A versus product B, C, D and E?
If you are like most folks these days, you use your circle of family and friends as well as your computer to do initial research.
Google, Yahoo Search and Bing may be the first keystrokes of your research online. Chances are pretty good you will land on a site where other consumers rate and give opinions on the various pros and cons of the brands you are researching.
More and more companies are also looking at these same sites to find out exactly what consumers are saying about their products. It is quickly becoming a fairly common practice for companies to peruse social media sites looking for what consumers are saying about existing products.
Historically, large companies with fat marketing budgets used market research companies to find out what it is consumers want. Ever been ambushed at the mall by a market researcher? They do taste tests, surveys, question consumers on recent purchases and any number of tests' to see what it is people want and how they want it packaged.
Tons of that old fashioned market research is still done. More and more, however, companies are realizing the power of social media to find and communicate with consumers and bird dog the competition.
Tech-savvy marketing teams are working smarter and using Brand Consultancy companies like Socialmatica.com to identify where specific consumers are looking for their products,
"Whereas a search engine provides a lot of information regarding the keyword in the search, the relevance of this information may suffer because of its completeness. Therefore, there is need for monitoring the different range of topics and companies for competitive intelligence to be achieved." -Jim Weldon/CEO/SocialMatica.
Want to know more about Brand Consultancy? See www.socialmatica.com. Get in front of your customers.. they are looking for you. Find ways to brand your company image so that it is familiar to your prospective customer.
