subject: The evolution of Advertising [print this page] The evolution of Advertising The evolution of Advertising
Advertising has evolved. While selling will ultimately be about spinning a product, successful companies have changed tactics dramatically.
Gauging the effectiveness of the strongest competitors in a given market is one of the best tools for the marketing team in any vertical.
Brand Consultancy teams have fined tuned the art of collecting the data from competitors and consumers via social media sites world-wide.
Years of touting products as the only, the best, the can't live without and keeping up with the Joneses has collectively worn out consumers and the internet has helped us heave those old snake-oil salesmen out the proverbial Window.
For the small, local business owner, Facebook and Twitter are a must and quite possibly, enough.
For the multi-national and growth oriented company, the use of Brand Consultancy is a given. The kind of market analysis, competitive intelligence gathering and ROI tracking necessary to an effective marketing team can rarely be facilitated from within an organization. It is a specialty unto itself.
Studies have indicated that companies who engage in competitive intelligence via Brand Consultants are garnering a larger chunk of the marketing pie. While spinning products will, hopefully, never stop, companies who have effectively stayed in tune with the consumer by listening and heading the ample advice, wish lists and yes- complaints - that are readily available on literally hundreds of sites on the web, are light-years ahead of the competition.
Consumers are making it abundantly clear what they want and how they want it delivered. Successful companies are listening.
SocialMatica digital services VP says,
A keen understanding of social influence is helpful not only for online marketers but for any kind business enterprise. In the end businesses who offer valuable products and treat their customers with respect who wield the most influence.
Measuring social influence is not simply a matter of looking at numbers. A more accurate measurement can be achieved by targeting intelligence. This means taking data and sifting it down to relevant useful information.When this is done successfully online marketers can target a small number of people and achieve a high conversion rate. This way marketers don't have to waste valuable resources bothering people with no interest in their products."
Want to know more about Brand Consultancy? See www.socialmatica.com. Or, hit me up at bzirkone@yahoo.com. Get in front of your customers.. they are looking for you.
